Manager Marketing Enrolment - Fortes Corporate Office

Marketing Budget & Business Strategy

• Work with the Head of Marketing for outlining budgets for all business units and management of our multi-channel marketing strategy that incorporates Social Media, Website & Mobile app, Influencer Marketing, Inbound Marketing, Email Marketing, Paid Search, Programatic ads, Digital Campaigns, Public Relations, B2C Live Chat, SEO, and offline ATL & BTL channels.
• Manage conception, development, and implementation of marketing plans and strategies, course concepts, and promotional programmes to drive interest and

Brand Marketing

• Manage branding strategy and campaigns, including social media, PR and influencer & partnership to drive brand awareness and build demand for the business units.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, online blog and promotional material). Plan and coordinate marketing efforts, and build awareness and positioning for our company's brand.
• Manage the social media plan on the development and implementation of influencer partnership and social strategy to generate awareness, traffic and conversion as well as creating and managing the organic social media calendar, drive followers and community engagement.
• Oversee PR and major online and offline events.

Performance Marketing

• Assist the Head of Marketing while working with the Digital Team to understand key marketing performance metrics and conduct in-depth performance and forecast analysis through various analytics and tracking tools to provide market research, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team.
• Manage paid marketing, including PPC, SEO, Affiliates, Paid Social, Refer A Friend and Media Planning to deliver forecast traffic and conversion goals.
• Manage content and work with IT Team to maintain and innovate on an effective, lead-generating website and improve online user experience for prospects, leads, and customers.

Marketing Automation

• Assist the Head of Marketing with technical aspects of CRM and marketing automation to generate, distribute, and report on leads. Work with Admissions and IT.
• Develop and establish a comprehensive marketing automation strategy.
• Create and manage targeted email campaigns.
• Create a customer profiling strategy, to drive meaningful audience segmentation.
• Implement a consumer database acquisition strategy to drive opt-ins.

Reporting & Budgeting

• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Report on the effectiveness of marketing campaigns using pre-determined KPIs to the Board.

Offline Marketing

• Implementation of ATL / BTL activities across business units that includes Radio, Billboard, Media Planning & Buying to maximise brand awareness and visibility.
• Experience in handling PR, Media & Agencies to execute various marketing campaigns.
• Oversee the creation and delivery of PR, press releases, advertisements, print ads, publications and other marketing collateral & materials.
• Analyse market trends, compare and track the competition, summarise findings and provide comprehensive reports with recommendations to the business enabling further business growth.
• Plan, Manage, and Execute all events for the company including Promotional Events, Open Houses, Trade Fairs, Enrollment Drives, etc. Execute all events in a timely manner, adhering to corporate and branding guidelines. Ensure good response and lead generation.

Admissions

• Assist the Head Marketing & Admissions to drive the Revenue Target and Enrolment Target for the unit.
• Collaborate with the Head of Admissions & Admissions teams to focus on driving enrolments.
• Co-manage the customer journey and engagement process during the admissions
• Manage and support the CRM communication process in the customer journey.

Community Engagement

• Engage other organisations within the community.
• Liaise with freelancers from time-to-time for projects for a strict deadline.
• Attend industry events during non-working hours.

Requirements:

• Candidate must have a Degree in Marketing with at least 8 years work experience in marketing. Experience in leading key accounts in an advertising agency is a plus.
• Have in-depth knowledge of:
• Google AdWords
• Up to date with latest trends in AI tools & techniques.
• Flair for Data analytics and reporting.
• Keyword oriented Article & PR Submissions.
• Expertise in the various disciplines of Marketing Communication such as advertising, media, direct marketing, below the line & online and digital advertising, and social media marketing.
• Strong effective communicator with excellent writing skills in English. Arabic skills are a plus but not critical.
• Expertise working in the field of new media from a content perspective, including design, preferably in a large organisation.
• Strong leadership and interpersonal skills
• Excellent analytical skills, at ease with numbers
• Experience working with cross-functional with multinational teams and external agencies.
• Creative flair with a penchant for good copywriting with strong proofreading skills.
• Good competence in project and stakeholder management with excellent analytical skills.
• Confident, data-driven.
• Hold a UAE Driving Licence and must have a car.