Inbound Marketing Executive
Posted on :
17-04-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2412564
- Manage CRM to ensure leads are tracked, and nurture leads from MQL to SQL.
- Collaborate with the sales team to align marketing and sales efforts for optimal results.
- Conduct market research and competitor research, and develop marketing strategies based on these findings.
- Analyze traffic and user behavior to identify areas for improvement.
- Optimize our marketing automation and lead nurturing processes.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Work with other marketing team members to identify customer personas.
- Analyze data and metrics to evaluate the performance of the inbound marketing programs to improve ROI, lead quality, and customer engagement.
- Keep abreast of industry trends, best practices, and emerging technologies related to the industry, and continuously experiment with new tactics and tools to improve outcomes.
- Using reports obtained throughout extensive data analysis to shape marketing campaigns in accordance with target audience behavior.
- Ensuring all accounts have growth metrics that are updated, tracked, and reported.
- Regular identification of cross-selling and upselling services.
- Understand the customer journey and have tactics to regularly employ at various stages from awareness to advocacy.
- Analysis; report on the success of our inbound marketing efforts.
- Evaluate and report data across multiple channels to monitor growth.
Employment Type
Full Time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
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