Head of Brand
Posted on :
24-04-2024
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
Req ID : 2421580
- Develop the business plan of the brand in line with the strategic direction of the vertical and seek the buy-in of the Vice President.
- Agree on commercial KPIs for the year with Vice President and cascade to team accordingly; continuously monitor progress and development towards strategic objectives.
- Participate in strategic meetings with suppliers, marketing, merchandising and regional teams to negotiate commercial conditions (margin, animations, exclusivity…)
- Partner with Group leadership and run projects that enhance efficiencies around cost and time (i.e. any transformation or automation projects)
- Set the yearly fiscal and manpower budgets of the brand with plans and needs and leverage available dashboards to monitor budget materialization.
- Ensure People KPIs (i.e. nationalization, turnover rates) are agreed and cascaded to Retail Managers.
- React with agility to underperforming or successful initiatives.
- Develop an evolving hybrid customer journey allowing to build, grow and sustain a community of loyal Customers.
- Manage store network investments (opening, renovation and closing) and digital investments (e.g. eCommerce, apps, digital in store, etc…).
- Create a strong digital revenue channel for the brand.
- Manage contracts and agreements with Brand and request legal advisory where needed.
- Align operationally with Brand for implementation of contractual agreement.
- Ensure that IRR by store conforms to the Group’s guidelines.
- Review bi-annual list of bad performing stores(retail-specific)/retailers (distribution-specific) to ensure remedial plan is implemented.
- Ensure all OPEX and CAPEX commitments remain within monthly budget allotments.
- Ensure that monthly and annual financial statements prepared by own financial team reflect the financial position of the Brand.
- Deliver business KPIs as agreed with VP (budget, P&L, People Metrics).
- Mentor and coach team and lead them to achieve brand vision and business plans milestones.
- Assign operational responsibility to team while keeping accountability of deliverables.
- Identify gaps in competences and manpower in team and find remedies with the help of the People Partner.
- Participate in Group’s succession planning by identifying high potential within the team, especially potential captains.
Employment Type
Full Time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
Report This Job
Disclaimer: Drjobs.ae is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
