Digital Social Media Manager

Digital and Social Media Strategy

• Lead the planning and implementation of a long term social media and digital marketing strategy in line with the overall ADNOC Distribution strategic goals.
• Liaise with other divisions, including IT, Strategy, Retail, and Commercial to oversee the overall implications of digital and social media projects across the company and ensure that all digital platforms are in line and integrated with the overall IT strategy.
  

Digital and Marketing Campaigns

• Develop, plan and implement paid media campaigns on social media - driving paid search, affiliate, paid social, influencer, affiliate and programmatic display initiatives to enhance ADNOC Distribution visibility and support the success of various promotional activities and marketing campaigns.
• Guide digital media team regarding campaign performance optimizations in order to maximize campaign outcome in regard to targeting KPIs; track daily campaign performance and seek efficiencies
• Execute and optimize digital marketing campaigns, including search engine marketing, social media advertising, display advertising, and affiliate marketing.
• Guide team in working with advertising tools from Google, Facebook, Twitter, and other digital media platforms.