Digital Marketing Specialist

- Manage and execute digital marketing programs for Payit

- Build, execute and manage digital acquisition campaigns through social, search, mobile, display, native, programmatic, native, etc.

- Build and support retargeting campaigns via display, social and mobile

- Drive SEO led activities for the website

- Drive ASO led activities for the app

- Manage website and build landing pages

- Design content marketing strategies with a branded, user generated, and influencer driven content

- Manage influencers/bloggers and encourage user generated content

- Apply and execute A/B testing campaigns,

- Optimize the campaigns for better results

- Manage digital marketing spends

- Measure marketing ROI

Requirements

- Bachelor s degree in marketing, digital, social media

- 4+ years of relevant digital experience in B2C & B2B category

- Experience in social media, ASO, SEO, Google adword, Facebook business ads, Twitter ads, content marketing, TikTok, programmatic platform, Attribution, Analytics, Customer data platform, Conversion Optimization Rate,

- Hands on experience on Google Analytics, Firebase, Appsflyer, RTB, DV360, Adroll, Conversion API or any equivalent tools

- Data driven approach

- Creative Thinker

- Strong problem-solving skills

- Presentation and written communication

- Team player, yet agile

- Cross-functional collaboration