Digital Marketing Specialist
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Job Description
- Manage and execute digital marketing programs for Payit
- Build, execute and manage digital acquisition campaigns through social, search, mobile, display, native, programmatic, native, etc.
- Build and support retargeting campaigns via display, social and mobile
- Drive SEO led activities for the website
- Drive ASO led activities for the app
- Manage website and build landing pages
- Design content marketing strategies with a branded, user generated, and influencer driven content
- Manage influencers/bloggers and encourage user generated content
- Apply and execute A/B testing campaigns,
- Optimize the campaigns for better results
- Manage digital marketing spends
- Measure marketing ROI
Requirements
- Bachelor s degree in marketing, digital, social media
- 4+ years of relevant digital experience in B2C & B2B category
- Experience in social media, ASO, SEO, Google adword, Facebook business ads, Twitter ads, content marketing, TikTok, programmatic platform, Attribution, Analytics, Customer data platform, Conversion Optimization Rate,
- Hands on experience on Google Analytics, Firebase, Appsflyer, RTB, DV360, Adroll, Conversion API or any equivalent tools
- Data driven approach
- Creative Thinker
- Strong problem-solving skills
- Presentation and written communication
- Team player, yet agile
- Cross-functional collaboration
- Bachelor s degree in marketing, digital, social media - 4+ years of relevant digital experience in B2C & B2B category - Experience in social media, ASO, SEO, Google adword, Facebook business ads, Twitter ads, content marketing, TikTok, programmatic platform, Attribution, Analytics, Customer data platform, Conversion Optimization Rate, - Hands on experience on Google Analytics, Firebase, Appsflyer, RTB, DV360, Adroll, Conversion API or any equivalent tools - Data driven approach - Creative Thinker - Strong problem-solving skills - Presentation and written communication - Team player, yet agile - Cross-functional collaboration
Employment Type
Full Time
