Digital Marketing Manager

• Contribute to the digital and e-commerce strategy, actively participating in its creation.
• Ensure timely execution of strategic initiatives, collaborating with various teams for qualitative output.
• Extract and analyze data, propose valuable analysis, and identify areas for website performance improvement.
• Benchmark other digital channels, providing key insights to management.
• Generate insights from digital data, aiding the department's understanding of digital channel visitors.
• Produce accurate and timely reports, maintaining existing tools and suggesting new ones.
• Execute data collection projects, identify technology gaps, and report on technology trends.
• Participate in UX/UI projects, internal testing, and end-customer testing of digital releases.
• Develop partnerships with internal and external stakeholders, supporting project delivery.
• Challenge and enhance content for web pages, ensuring its compelling nature.
• Execute digital marketing and CRM actions as instructed, addressing gaps in acquisition strategies.
• Implement SEO/SEM configurations and raise timely purchase requests.
• Maintain a positive attitude and align with the department culture.

REQUIREMENTS:

Essential:

• Bachelor's degree in marketing or digital marketing.
• At least 3-5 years of digital marketing experience, preferably in travel and leisure.
• Demonstrable experience in leading UX/UI, development, SEO/SEM, CRM, and digital strategy initiatives.
• Working knowledge of enterprise CMS and GA4.
• Familiarity with the latest SEO strategies.

Desirable:

• Basic coding/code analysis experience is advantageous.
• Familiarity with Invision, Adobe XD, Figma, or Sketch is a plus.
• Experience with Adobe Creative Cloud apps is advantageous.
• Fluency in English is mandatory; Arabic is advantageous but not required.