Digital Marketing Manager

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains social media presence of the company.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROAS and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end consumer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Manage photo shoots, video shoots and content creations to be used for campaigns and digital platforms.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Liaise with Digital Marketing Agency and internal stakeholders.
• Liaise with publications to effectively manage press relationships, editorial requests, and promotional materials.
• Manage the production and distribution of marketing materials.
• Manage and maintain marketing invoices and expenses.