Digital Marketing Manager - Elfdubai

EDUCATION

STUDENT COMPETITIONS

School Librarian of the Year

Job Listing Digital Marketing Manager

Digital Marketing Manager

Department: Marketing

Reporting To: Head of Marketing and Communications

Working Hours: FullTime

Company Structure

The Emirates Literature Foundation is a notforprofit nongovernmental organisation that supports and nurtures a love of literature in the UAE and across the region through a programme of varied cultural initiatives.

Recognising the distinctive contribution that literature makes to childrens lives the Foundation focuses on introducing and cultivating a spirit of reading while acting as a catalyst for writing and cultural exchange. The Foundation governs the the UAEs premier literary festival and as part of its initiatives has implemented a a programme bringing authors to engage with inmates at Dubai Prisons as well as yearround and .

Established in 2013 by Royal Decree issued by His Highness Sheikh Mohammed Bin Rashid Al Maktoum VicePresident and Prime Minister of the United Arab Emirates and Ruler of Dubai the Foundation aims to foster a lifelong love for all literature.

Role

The Digital Marketing Manager role is a pivotal position in the Foundations Marketing & Communications department. Working closely with the Head of Marketing & Communications and the wider Marcomms team and other departments including Programming and IT the Digital Marketing Manager will be responsible for all aspects of the Foundation and Festivals website from website management search engine optimization web analytics database management paid digital media and vendor management.

Key Responsibilities

• Website Management:
  • Working with internal stakeholders to ensure the content is updated in a timely manner.
  • Creating/resizing relevant digital assets such as videos photos animations infographics charts and tables.
• Search Engine Optimization:
  • Develop shortandlongterm SEO strategy.
  • Research report and use search engine keywords and trends.
  • Develop offpage optimization initiatives.
• Web Analytics:
  • Develop and coordinate web marketing campaigns.
  • Determine KPIs for campaign tracking and analysis.
  • Report data and insights from campaigns.
• Database Management:
  • Ensure quality of customer data.
  • Provide insights on customer data to help marketing team devise campaigns with high conversion.
• Paid Digital Media:
  • Work with Editorial Managers and agency to execute Paid Social Paid Programmatic and Paid Search campaigns.
• Vendor Management:
  • Liasing with external agency and/or IT department to design a website and administer ticketing processes.
  • Interfacing with website support agents internal and external to troubleshoot and resolve issues.

What Were Looking For

Essential:

• Bachelors in Marketing Business or a related field.
• Certification in digital marketing.
• Experience of 35 years in digital marketing.
• Proficiency in WordPress or similar CMS.
• Familiarity with frontend web technologies like HTML CSS and JavaScript.
• Understanding of UI/UX design.
• Proficiency with design tools Adobe Figma or similar
• Working knowledge of website analytics including but not limited to G4
• Solid knowledge of social channels including LinkedIn Twitter Meta and TikTok
• Strong project and time management skills
• Team player with a learning mindset
• Attention to detail

Desirable:

• Certifications in Project Management.
• Previous experience working in a cultural and/or notforprofit environment.
• Arabic speaker.

Other Relevant Information

As an integral part of the ELF Team this position participates fully in the production and execution of Foundation events. This requires flexibility to be available evenings and weekends and to work additional hours during peak hours with compensatory hours in lieu of time worked provided. Unless otherwise stated all staff are subject to a sixmonth probationary period and annual performance review. The position is based in the Emirates Literature Foundation office located in Al Shindagha Dubai. Flexible working arrangements may be considered for the right candidate.

To Apply

Please combine the following into a single PDF document with the file name First NameLast Name ELF Digital Marketing Manager and send this to confidential

• A CV detailing your recent work skills and experience.
• A portfolio featuring examples of past relevant work.

Applications are due by 5:00PM on Friday 22 March however we reserve the right to close applications early should the right candidate be found before then. We encourage you to apply for this role as soon as possible if you are interested in the position.

Applicants will be notified if selected for an interview.

Privacy Overview