Digital Marketing Executive - Accor

Job Description

• Develop and execute annual EMarketing plan including:
• Online distribution management
• Database Acquisition and email campaigns
• Search engines optimization / marketing activities
• Social media Strategy
• Online advertising
• Mobile marketing
• Tracking analysis and control
• Manage and execute an eCommerce strategy to include all online marketing efforts of the property including traffic and revenue generation programs via SEO SEM affiliate relationships email and other online mechanisms. These programs will cover both acquiring new customers and encouraging repeat visits by existing customers.
• Preserve brand standards and price consistency across all online distribution channels.
• Gather and analyze intelligence on markets threats and opportunities.
• Manage various etools. For example: eCRM (Customer Relationship Management) websites CMSs (Content Management System) Social Media Management Platform etc.
• Build a destinationfocused web strategy.
• Manage strategic alliances with online travel agencies.
• Stimulate support and development of the online strategy within the hotel.