Copywriter

Responsibilities:

• Develop and write high-quality and engaging content, including blogs, articles, website copy, product descriptions, and marketing materials for the heavy equipment industry.
• Create persuasive copy that aligns with SEO and keyword strategies to enhance online visibility and drive organic traffic.
• Craft bilingual content in Arabic and English, ensuring accuracy, cultural relevance, and appropriate tone for each audience.
• Utilize e-commerce best practices to optimize product descriptions and copy, facilitating user understanding and conversion.
• Collaborate with digital marketing teams to understand campaign objectives, target audiences, and tailor copywriting to specific marketing channels.
• Conduct thorough research on industry trends, target audience preferences, and competitors to develop content that stands out and resonates.
• Adapt writing style and tone to suit different platforms and channels, including social media, blogs, emails, and more.
• Collaborate with graphic designers and content creators to ensure a seamless integration of copy and visuals.
• Incorporate persuasive and relevant (CTAs) to drive user engagement and conversions.
• Develop a deep understanding of SEO principles, meta tags, and optimization techniques to enhance content's search engine rankings.
• Monitor and analyze content performance using relevant metrics and provide insights for continuous improvement.
• Stay updated with digital marketing trends, content marketing strategies, and industry developments to continuously enhance copywriting practices.

Requirements:

• Bilingual [English & Arabic]
• 3+ years of experience in copywriting
• Proven experience as a Copywriter with a portfolio showcasing diverse copywriting samples.
• Excellent command of English and Arabic languages, with the ability to switch between both seamlessly.
• Proficiency in using SEO techniques and incorporating keywords effectively.
• Strong understanding of e-commerce best practices and the role of persuasive copy in driving conversions.
• Familiarity with meta tags, meta descriptions, and optimizing content for search engines.
• Solid understanding of different digital platforms and channels, tailoring copy accordingly.
• Ability to work collaboratively in a fast-paced, dynamic team environment.
• Exceptional communication, editing, and proofreading skills.
• Creative thinking and a strong attention to detail.