Concept Manager

Job Description

POSITION OBJECTIVE

• The position is responsible for overall brand development and implementation for maximized sales and profit.
• Strategize for brand penetration and positioning within the region to create brand image in the market.
  

Key Responsibilities

Brand Growth and Profitability

• Maximize sales and profitability of brand stores in line with Company targets.
• Develop the brand launch strategy in consultation with the Brand General Manager.
• Control costs within budgetary guidelines for the brand stores.
• Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans.
• Review feedback from territories on Brand acceptance and customer expectations.
• Ensure adherence to financial plan in all key areas
• sales, markdowns, margin and average inventory.
• Create the brand positioning in consultation with the Marketing team and Brand Principal / Brand General Manager.
• Involve in recruitment and training of team members. Brand Merchandise Planning and Product Selection
• Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs.
• Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores.
• Determine buying requirements and formulate buying plan and budget.
• Conduct product selection in coordination with the buying requirements and the product research received.
• Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance). Brand Image