Brand Manager - Food
Brand Manager - Food
Posted on :
20-03-2024
Employer Active
1 Vacancy
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Jobs by Experience
1 - 0 years
Monthly Salary
Not Disclosed
Salary Not Disclosed
Nationality
Any Nationality
Gender
Male
Vacancy
1 Vacancy
Posted on :
20-03-2024
Job Description
Req ID : 2645291
- Develop and recommend marketing initiatives and plans to gain a competitive edge in the marketplace at the Point of Purchase and ensure alignment with organizational objectives
- Lead and implement trade marketing initiatives to achieve brand and sales milestones in line with the business objectives (sales targets, revenue targets, increase in product/brand presence, market share, etc.)
- Develop plans for marketing investments and ensure expenses are within the assigned budget limits to create a positive financial impact on business revenue
- Identify and recommend improvement opportunities to the Sales and Brand teams to reduce business costs and enhance customer satisfaction
- Develop targeted initiatives for shoppers activity which are relevant to the customer’s thematic events and shopper portfolio
- Lead need-gap analysis for consumer requirements and commission market research for relevant sectors relating to the shopper and brand portfolios through internal and external sources
- Study reports related to customer needs, business opportunities and market trends and coordinate with senior management to support strategic decision making
- Conduct market visits across channels to analyze the point of purchase (POP) drivers, competitor activities, customer feedback, seasonal demand impacts, etc. and provide course corrections to internal teams if required
Employment Type
Full Time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
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