Application Engineer
Posted on :
05-03-2024
Employer Active
1 Vacancy
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Jobs by Experience
3 - 0 years
Monthly Salary
Not Disclosed
Salary Not Disclosed
Nationality
Any Nationality
Gender
N/A
Vacancy
1 Vacancy
Posted on :
05-03-2024
Job Description
Req ID : 2307854
Role purpose: The role of the Product Manager is to contribute to the development of the product market
strategy, define new product requirements, and drive new product development to grow products in-line
with Addom/Williams business goals. The Product Manager will be responsible for developing the roadmap
for their product/service line across the full product life cycle, with the Product & Market Lead.
Key duties and responsibilities:- Market analysis
Define market working with market intelligence, provide market context (size, shape, growth, segments,
top line financials, etc.), identify opportunities within it, and make (innovative) recommendations based on
this.
Pipeline buyer analysis document customer attraction to product, as well as the barriers to buy.
Competitor analysis:
Identify competitive and alternative offerings in the market.
Document their strengths and weaknesses.
Make recommendations for strategies to sustain our market position to the Product & Market Lead
Recommend (innovative) strategies for winning or maintaining our position against the competition
Resources and competencies List of capabilities and USPs (by product, service or area).
Win/loss analysis Understand why the current evaluators of the product did or did not buy, and
understand the steps they took in the buying process.
Strategic planning :-
Product strategy Lead on the creation of the recommended product strategy and Roadmap for the
allocated product line.
Pricing and packaging Contribute towards establishing pricing models, schedules, guidelines, and
procedures.
Business model and plan Lead on the recommendations for appropriate business model and financial
targets. Product and Market Lead, SMG and Executive communicate outcomes internally.
Product planning requirements and scenarios Create epic level outcomes based on customer need and
market definition.
Stakeholder communications Managing Boards, advisory groups, sector representation, and internal
stakeholders, etc.
Go to market :-
Product positioning Describe the product by its ability to solve market problems.
Create internal positioning documents to be used to develop external messages, focused on each
key buyer or persona. Articulation of agreed targets.
Sales enablement :-
Channel and sales training Design and deliver training programs to help the sales channels focus on how
to sell the product, not how to use it.
Produce briefing packs for sales teams, containing product USPs, elevator pitch etc.
Product evaluation :-
Performance analysis monitor product performance (web stats, usage, financials etc.),
Product lifecycle evaluation (inc. profitability).
Skills : b2b sales,achieve sales target,sales & marketing
Employment Type
Full Time
Department / Functional Area
Key Skills
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