Manager - Product Marketing-Prepaid

Responsible for managing the Prepaid Business end to end with full P&L accountability

• Evaluate product performance, revenue, profitability, cost, and market shares

• Service and price plans positioning, pricing and GTM strategy

• Analyze consumer usage behavior and identify new products/services opportunities

• Track competitors’ activities and business intent with counter measure

• Conceptualize, plan, and develop new products as well as product enhancements to ensure relevance to meet changing market needs, including the development of business cases

• Work with internal and external partners for GTM strategy

KEY RESPONSIBILITIES

• Evaluate product performance, revenue, profitability, cost and market shares

• Leading the development of insight-based product marketing strategies to drive customer acquisition and revenue

• Build and implement a comprehensive product portfolio roadmap, which includes accelerating select products, ideation of new product or market opportunities, strategizing approaches for new growth avenues

• Analysis of consumer usage behavior and identify new products/services opportunities

• Stay informed about customer needs, evolving market trends, and emerging technologies. Constantly monitor and analyze key markets and competitive activity to provide insights on the impact to our business and opportunities for us to grow

• Analyzing business results and supporting periodic business reviews for senior leadership, and lead understanding of competition's product and service strategies

• Work closely with Segment Marketing, Product Development and CVM functions to ensure adequate plans and forecasts are met in the product marketing & development process to meet respective consumer segment requirements

Requirements:

• Bachelor’s Degree in Marketing, Business Administration or Engineering.
• 6+ years of proven experience in Product Marketing