Lead formulation of Paid App Marketing/ Social ads strategies for MENA, including identifying key target customer segments, competitive environment, our program’s strengths and areas to invest for future innovations
Manage app marketing budget and portfolio strategy to deliver target new app visitors, customers; continuously test new partners, campaign types to increase reach and efficiency of the paid app programs
Demonstrate ability to think big, innovate to drive growth and improve measurement capabilities on app and social ads
Deliver results at the tactical level (managing project execution, testing ideas, creating campaigns/offers, analyzing data, solving problems, optimizing and scale marketing programs)
Provide actionable insights on app marketing KPIs and performance reporting via weekly, monthly, quarterly and annual business reviews
Collaborate with other functional teams to identify and execute new app and social media initiatives
Own and influence product enhancements with local/ WW tech teams to improve customer experience
Engage with WW counterparts to establish a unified Amazon vision for paid app marketing and social ads, benchmark program effectiveness and implement best practices
Basic Qualifications
5+ years of marketing/ product experience in ecommerce
Deep knowledge and experience in app marketing and measurement
Passion for quantitative/qualitative analysis, and ability to turn analysis into actionable plans
Demonstrated skills in effectively managing complex processes with multiple business owners
Demonstrated ability to work with global technology and business teams
Strong verbal and business writing skills with extreme attention to detail for reviews and plans
Tenacity and sense of urgency; ability to make things happen quickly with large, less nimble partners and/or teams.
Ability to thrive in a fast-paced environment, and manage multiple, competing priorities simultaneously
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