Head of SEO

We are seeking a data-driven and commercially focused Head of SEO to lead the organic growth strategy of our client iGaming client. This role is responsible for scaling high-impact SEO initiatives across multiple markets driving traffic improving search visibility and maximizing revenue through organic channels. You will own the SEO roadmap while leading a team of specialists and collaborating closely with product content and performance marketing teams.

Your Impact

• Define and executeSEO strategy aligned with business goals and market expansion plans
• Identify growth opportunities across casino sportsbook and emerging verticals
• Lead mentor and scale a high-performing SEO team (technical content outreach)
• Partner with engineering teams to implement scalable SEO solutions
• Manage large-scale websites with complex structures and international targeting
• Drive content strategy including keyword research content planning and optimization
• Optimize conversion-driven landing pages and user journeys
• Own SEO KPIs: organic traffic rankings conversions and revenue
• Report insights and progress to senior stakeholders
• Identify opportunities for new markets and product launches

You Bring

• 7 years of SEO experience with significant exposure to iGaming betting or highly competitive verticals
• Proven track record of scaling organic traffic and revenue in EU/Latim markets
• Strong expertise in technical SEO content strategy and link acquisition
• Experience managing large websites and multi-language SEO strategies
• Deep understanding of search engine algorithms and industry tools (e.g. Ahrefs SEMrush Screaming Frog GSC)
• Strong leadership and team management skills
• Analytical mindset with the ability to translate data into actionable insights

Nice to Have

• Experience with affiliate SEO and revenue-share models
• Familiarity with compliance and regulations in iGaming markets
• Background in CRO and UX optimization
• Experience working with product and engineering teams in agile environments

What is Offered

• Competitive salary performance bonuses
• Flexible working environment (remote)
• Opportunity to lead SEO in a high-growth competitive industry
• Clear career progression and leadership impact