Marketing Manager- Performance
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Job Summary
JOB TITLE: Marketing Manager - Performance
TERM: 12 months (with potential for extension)
CLIENT LOCATION: Dubai UAE
DIVISION: Marketing
REPORTS TO: Head of Marketing
RELEVANT EXPERIENCE: 6-8 years in digital marketing performance marketing or acquisition marketing preferably in financial services or fintech
MANDATORY REQUIREMENTS**:
- Experience in campaign performance optimization and outbound marketing
- Familiarity with UAE banking regulations and credit card products
- Fluent in English; Arabic preferred
PURPOSE OF THE PROJECT
To drive customer acquisition and engagement for Co-branded Credit Card (CBCC) in the UAE through performance marketing campaign execution and site merchandising. The role will support strategic partnership with Mastercard and its banking partners by delivering high-impact data- driven marketing initiatives.
Key Activities
Core Responsibilities and Accountabilities
- Execute and optimize digital marketing campaigns across Amazon and external channels
- Manage CBCC site merchandising calendar and campaign assets
- Collaborate with Amazon Mastercard and banking partners to align on acquisition strategies
- Analyze campaign performance and recommend improvements
- Support launch events and promotional campaigns
- Performance Marketing: Drive acquisition and engagement by tracking KPIs managing budgets running A/B tests and executing targeted email and SMS campaigns using data-driven strategies.
- Site Merchandising: Manage Co-brand CC placements across Amazon UAE coordinate asset delivery maintain campaign timelines and optimize content performance.
- Stakeholder Management: Collaborate with Amazon teams Mastercard Advisors and banking partners to align marketing goals and deliver timely performance updates.
KPIs
- Customer acquisition volume and cost per acquisition (CPA)
- Campaign ROI and conversion rates
- Engagement metrics (CTR open rates bounce rates)
- On-time delivery of campaign assets
- Uplift in cobrand CC visibility and application rates on Amazon
Knowledge and Experience
- Proven track record in digital and performance marketing
- Strong analytical and data interpretation skills
- Experience with marketing automation and CRM tools
- Familiarity with UAE financial services and regulatory landscape
- Ability to manage multiple stakeholders and projects simultaneously
Mandatory Skills**
- Digital campaign management (Google Ads Meta TikTok etc.)
- CRM and outbound marketing (email/SMS platforms)
- A/B testing and performance analytics
- Graphic tools (Canva Photoshop basic proficiency)
- Strong communication and project management skills
