Public Relations Executive
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Job Summary
KEY RESPONSIBILITIES
- Develop and maintain strong relationships with local regional and international media.
- Draft and distribute press releases media pitches and story angles across key business pillars including accommodation spa dining sustainability weddings and events
- Track analyze and report on media coverage and earned media value.
- Manage press visits familiarization trips and media events from planning to post-coverage follow-up.
- Ensure consistent brand representation across all media communications.
- Identify and evaluate influences aligned with the resorts luxury positioning.
- Negotiate collaborations and manage contractual deliveries.
- Coordinate influencer stays including itinerary planning across rooms spa dining and experiences.
- Ensure accurate tagging content quality and compliance with agreed deliverables.
- Track ROI and performance of influencer partnerships.
- Maintain updated press kits fact sheets and media assets.
- Support photography and videography shoots where required
- Ensure all communications adhere to brand standards and tone of voice guidelines.
- Identify relevant industry awards and manage submission processes.
- Manage and publish content across Instagram Facebook TikTok and LinkedIn.
- Plan monthly content calendars aligned with campaigns and promotions.
- Write captions in line with brand tone of voice.
- Monitor engagement and respond to comments and messages.
- Track performance metrics and prepare monthly reports.
- Compile performance data and achievements for nominations.
- Maintain updated media and influencer databases.
- Prepare monthly PR and social media performance reports
#LI-MH1
Qualifications :
- Minimum 12 years of relevant experience
- Public Relations within hospitality or lifestyle sectors
- Bachelors degree in public relations Marketing Communications Journalism or a related field
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Special Events
- Blog Posts
- Account Executives
- Fact Sheets
- Press Releases
- Account Management
- Client Relationships
- SEO
- Content Marketing
- Client Meetings
- ROI
- Client Contact
- Client Service
About Company
In the sustainable food sector, we work with large food companies, providing them with professional consulting services to help them add sustainable food to their supply chains, thereby improving food safety and food quality, and improving animal welfare. Our partners include leading ... View more
