Head of Commercial, Sales & Membership | Dubai Job Post
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Job Summary
We are recruiting an experienced Head of Commercial Sales & Membership on behalf of a premium multi-site fitness business in the UAE. This is a senior leadership role responsible for driving membership growth commercial optimisation corporate partnerships and revenue performance across new and existing locations.
This opportunity suits a commercially sharp results-driven leader with strong UAE fitness industry experience and a proven track record in membership-based business models.
Role Overview:
The Head of Commercial Sales & Membership is a critical leadership position within the senior management team. You will own end-to-end commercial performance including membership acquisition and retention sales strategy corporate partnerships retail revenue and commercial planning for new site launches.
Key Responsibilities:
Commercial Strategy & Expansion:
- Build and execute a scalable commercial strategy to support business growth and expansion
- Lead commercial planning for new gym launches including presales strategy pricing category mix and local market positioning
- Forecast demand membership ramp-up and commercial viability for upcoming locations
- Identify new revenue streams and commercial opportunities
- Collaborate closely with Finance on budgets forecasts ARPM targets and revenue KPIs
Membership & Sales Performance:
- Own membership acquisition conversion and retention across all branches
- Design and manage a performance-driven sales system with clear KPIs and reporting
- Strengthen retention programmes member journey touchpoints and lifetime value
- Ensure premium service standards are embedded throughout the sales and membership journey
Corporate Partnerships & B2B Growth:
- Develop and grow corporate partnerships and B2B revenue streams
- Lead negotiations for corporate memberships sponsored seats and partnership activations
- Identify and close strategic collaborations that enhance brand reach and commercial value
Retail & Ancillary Revenue
- Lead commercial optimisation of retail and ancillary revenue streams
- Drive category development product innovation pricing strategy and brand collaborations
- Improve profitability and stock efficiency across retail and F&B outlets
Data Reporting & Commercial Accountability:
- Own group-wide commercial dashboards KPIs and reporting
- Analyse sales trends membership mix and revenue per member
- Deliver monthly commercial insights to senior leadership
- Ensure transparent accountable commercial performance across all sites
Leadership & Culture:
- Build mentor and develop a high-performing commercial and sales team
- Lead with energy accountability and a strong performance culture
- Collaborate cross-functionally with Operations Marketing HR and Finance
Candidate Requirements:
- 510 years leadership experience in fitness health club hospitality or membership-based businesses
- Proven success managing multi-site commercial operations
- Strong background in membership sales models
- Experience developing corporate partnerships and B2B solutions
- Solid financial acumen with P&L understanding
- Excellent communication skills and professional English proficiency
- UAE-based candidates only (UAE fitness / gym experience essential)
Ideal Personality Traits:
- Commercially sharp and business-focused
- Results-driven with high accountability
- Entrepreneurial mindset comfortable in growth environments
- Inspirational hands-on leader
- Passion for fitness lifestyle and performance
Package & Benefits:
- Total package: Up to AED 25000
- Commission structure: TBC
- Bonus scheme: TBC
- Employment visa provided before joining
- Medical insurance
- 30 calendar days annual leave UAE public holidays
- Paid annual flights as per company policy
- Free gym membership
- 5 working days per week
- Flexible working hours required
Key Skills
- Business Development
- Compliance
- Revenue Growth
- Customer Services
- Account Management
- Staff Meetings
- Communication
- CRM
- Client Relationships
- Market Research
- Project Management
- Contract Management
- Business Units
- daily operation
- Logistics
