Head of E-commerce Fashion Retail
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Job Summary
This senior leadership role is responsible for driving the scale growth and profitability of a fashion retail e-commerce business. The Head of E-Commerce will develop and execute strategies to increase Gross Merchandise Value (GMV) by leveraging marketplace optimization advanced analytics strategic pricing fulfillment excellence and digital advertising revenue.
Key Responsibilities
Strategic Growth & Market Expansion
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Develop and execute aggressive growth strategies to increase GMV and market share.
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Identify and prioritize growth levers including market expansion product diversification pricing optimization catalog enhancement and promotional strategies.
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Position the brand as a leading digital retail platform in the region.
Customer Acquisition & Retention
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Design and implement customer acquisition strategies across digital marketing channels.
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Enhance customer retention through personalized experiences loyalty programs and superior service delivery.
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Drive initiatives that convert first-time purchasers into loyal repeat customers.
Product & Market Portfolio Expansion
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Lead initiatives to expand product assortments and enter new market categories.
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Pursue regional and international market opportunities.
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Collaborate with merchandising and supply chain teams to ensure product availability aligns with demand.
Marketplace Ecosystem Management
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Drive seller onboarding processes with defined quality standards.
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Monitor and optimize seller performance metrics addressing underperformance proactively.
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Develop programs to reduce seller attrition and enhance marketplace engagement.
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Lead account management teams in optimizing seller contributions to achieve growth objectives.
Data-Driven Strategy Development
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Collaborate with analytics teams to leverage data insights and performance metrics.
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Translate insights into actionable growth initiatives including targeted campaigns dynamic pricing and product optimizations.
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Foster a culture of continuous improvement through data-informed decision-making.
Technology Platform Optimization
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Partner with technology teams to enhance customer-facing digital products and marketplace infrastructure.
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Ensure effective utilization of technological platforms to optimize marketplace performance.
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Lead innovation initiatives in product design and platform features to improve customer experience and operational efficiency.
Team Leadership & Development
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Build and lead high-performing teams across digital marketing e-commerce operations and seller management.
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Foster a culture of innovation accountability and continuous improvement.
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Collaborate effectively with cross-functional teams including marketing IT finance and supply chain.
Stakeholder Engagement
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Align strategies and initiatives with internal stakeholders to achieve business objectives.
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Engage with external partners and vendors to enhance platform capabilities and drive growth initiatives.
Qualifications & Experience
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15 years in e-commerce growth leadership roles with a proven track record of scaling operations and increasing GMV.
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Demonstrated success in marketplace management seller ecosystems and performance optimization.
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MBA or advanced degree in Business Marketing or a related discipline preferred.
Core Competencies
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Strategic vision with hands-on execution capability.
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Deep expertise in digital marketing and customer acquisition.
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Comprehensive understanding of marketplace operations and performance metrics.
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Strong leadership and team development skills.
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Exceptional communication and stakeholder management abilities.
Essential Attributes
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Growth-oriented mindset with a focus on achieving and exceeding targets.
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Customer-centric with commitment to understanding and fulfilling customer needs.
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Innovative thinking and ability to implement creative solutions.
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Resilient and capable of navigating dynamic and challenging environments.
Value Proposition
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Lead a market-leading digital retail platform with opportunity to scale business significantly.
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Drive measurable impact in a high-growth e-commerce environment.
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Shape innovative solutions and strategies that influence the digital retail landscape.
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Build and lead a world-class e-commerce organization.
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
About Company
We are a trusted management consulting firm with a key focus on Search and Advisory solutions. Our purpose is to engage with leading organizations and support their human capital needs. We understand the challenges that our clients face while filling a vacancy and our candidates who s ... View more
