Marketing Manager
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Job Summary
Key Responsibilities
1. Marketing Strategy & Planning
- Develop the annual marketing strategy aligned with company objectives.
- Conduct market research competitor benchmarking and consumer insights.
- Set clear KPIs for all campaigns and initiatives.
2. Brand Management
- Ensure brand consistency across all platforms and materials.
- Oversee creative content designs videos brochures and corporate materials.
- Maintain and enforce brand guidelines.
3. Digital Marketing & Performance Management
- Manage paid campaigns on Google Ads Meta TikTok and Snapchat.
- Improve SEO/SEM to increase website visibility.
- Manage CRM GTM Pixels and conversion tracking systems.
- Generate monthly performance reports and ROI analysis.
4. Social Media & Content Management
- Develop monthly content calendars for all platforms.
- Coordinate with designers and videographers to produce high-quality content.
- Lead awareness engagement and educational campaigns.
5. Event & Campaign Execution
- Lead company events workshops webinars and exhibitions.
- Manage product launches press activities and corporate gatherings.
6. Stakeholder Coordination
- Collaborate closely with medical teams HR Operations and Finance.
- Manage agencies vendors and marketing suppliers.
7. Budget & Financial Management
- Develop and monitor the marketing budget.
- Control campaign costs and ensure strong ROI.
- Report budget utilization and future forecast.
Qualifications
- Bachelors degree in marketing Business Media or related field.
- 58 years of experience (healthcare or wellness sector is an advantage).
- Strong experience in digital performance marketing.
- Fluent in English and Arabic.
- Strong leadership and stakeholder-management skills.
Key Skills
- Strategic Planning
- Team Leadership
- Creative & Analytical Thinking
- Digital Marketing Tools
- Budgeting & Financial Planning
- Communication & Presentation
Company Industry
IT Services and IT Consulting
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
