Proposal Pricing Manager

Pricing Managers complete several tasks to come up with effective pricing strategies and market evaluations. In reviewing several job listings for this profession, we found the following are among the core duties and responsibilities of a Pricing Manager.

Develop Pricing Strategies

Pricing Managers help companies determine what to charge for their products or services by considering production and other costs to determine the price point to make a profit. They set base prices and develop discount programs, assist in creating promotional campaigns, compare prices set by competitors and measure customer satisfaction based on the cost of a company’s product or service.

Identify Target Markets

In this capacity, Pricing Managers evaluate trends to determine what consumers would buy a certain product or utilize a specific service. They would assist public relations and sales departments in targeting these consumers to generate revenue for the company.

Track Market Trends

Pricing Managers help companies complete market research for new product or service ideas. They might conduct surveys, evaluate consumer trends and visit stores, trade shows and other venues to establish what rival companies are offering in order to establish the need for a specific product or service.