As the CRM Executive, you will aid in planning and delivering CRM strategies in order to retain existing consumers as well as increase brand loyalty.
Responsible for creating content for the different brands and ensuring they align with the customer journey.
Ensure relevance to customers and optimal use of each campaign's budget by segmenting database.
Assess new tools, recognize new digital marketing trends, and ensure the brand is at the forefront of industry developments, predominantly mobile marketing.
Provide recommendations for enhancing brands' communication by developing, executing, and tracking the efficiency of A/B testing campaigns.
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