CRM Executive

RESPONSABILITIES:

• Planning and delivering CRM strategies across the organisation with a view to retaining existing customers, increasing brand loyalty and expanding the company brand.
• Deciding on a final CRM structure and architecture that will work seamlessly across the business and capture crucial information along the sales funnel.
• Making sure the customer database is correctly segmented for targeted marketing activities.
• Collaborating with other departments ensure the CRM strategy works well for every aspect of the business.
• Development of testing strategies to guarantee the most efficient approach for the organisation and its customers.
• Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people.