Digital Marketing Executive

Job Responsibilities:

• Social Media Management:
• Develop and execute content strategies for LinkedIn Facebook and Instagram.
• Manage daily posts engage with followers and track performance.
• Run targeted social media campaigns to generate inbound leads.
• Content Marketing & SEO:
• Create and optimize SEOfriendly blog posts.
• Develop email newsletters and recruitmentfocused articles.
• Work with AI tools to generate engaging valuedriven content.
• Performance Marketing & Ads:
• Set up and manage LinkedIn and Google Ads (without heavy paid dependency).
• Optimize campaigns for lead generation with a focus on organic growth.
• Website & Analytics:
• Ensure Gulfworkforce.com is updated userfriendly and SEOoptimized.
• Monitor Google Analytics & other tools to track performance and engagement.
• Lead Generation & Automation:
• Use digital strategies to generate leads for recruitment services.
• Implement email marketing funnels and CRMbased outreach.
• Branding & Growth Hacking:
• Explore new marketing trends to differentiate us in the recruitment industry.
• Run A/B tests on creative copy and targeting strategies.

Key Requirements:

• Experience: 2 years in digital marketing preferably in recruitment or B2B services.
• Skills:
• Strong SEO content marketing and LinkedIn marketing skills.
• Handson experience with Google Ads LinkedIn Ads and lead generation tools.
• Proficiency in Canva ChatGPT and marketing automation tools.
• Ability to create highquality engaging content.
• Mindset:
• Proactive datadriven and goaloriented.
• Creative thinkers who can generate organic traction.
• Ability to work in a fastpaced bootstrapped startup environment.

Preferred Qualifications:

• Bachelors degree in Marketing Communications or a related field.
• Experience in recruitment marketing or B2B lead generation is a plus.
• Familiarity with UAE and GCC job markets.

Why Join GWF

• GrowthOriented Role: Work directly with the founder and help scale the brand.
• Ownership & Autonomy: Drive marketing strategies with creative freedom.
• Startup Culture: Learn and grow in an exciting fastpaced environment.
• Career Progression: Opportunity to lead the marketing function as the company scales.

Salary Visa Insurance Performance Based Incentives.