Ecommerce Specialist

Roles and responsibilities

• E-commerce Strategy Development:
• Develop and implement an e-commerce strategy aligned with business objectives.
• Identify growth opportunities and areas for improvement in online sales performance.
• Platform Management:
• Oversee daily operations of the e-commerce platform, including product listings, inventory updates, and promotions.
• Collaborate with technical teams to ensure optimal website performance and user experience.
• Digital Marketing Integration:
• Work with marketing teams to design campaigns that drive traffic and increase conversions.
• Implement SEO, SEM, and PPC strategies to enhance site visibility.
• Optimize product descriptions and images for better search engine rankings.
• Customer Experience:
• Enhance the customer journey on the e-commerce platform, ensuring easy navigation and mobile-friendly design.
• Focus on improving site speed and reducing cart abandonment rates.
• Sales Analysis and Reporting:
• Track and analyze key performance metrics such as sales, conversion rates, and traffic.
• Generate reports to provide insights and recommendations for performance improvements.
• Product Management:
• Manage product categorization, pricing, and promotions to ensure competitive market positioning.
• Conduct market research to better understand customer preferences.
• Vendor and Partner Collaboration:
• Coordinate with suppliers, logistics partners, and internal teams to ensure timely order fulfillment.
• Negotiate contracts to secure favorable terms.
• Compliance and Security:
• Ensure the e-commerce platform complies with legal, security, and data privacy standards.
• Stay updated on the latest e-commerce regulations and best practices.

Requirements:

• Education: Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
• Experience: Proven experience in e-commerce management, digital marketing, or related roles.
• Technical Skills:
• Proficiency in e-commerce platforms such as Shopify, WooCommerce, or Magento.
• Experience with marketplace platforms like Amazon, Talabat, and Noon.
• Familiarity with analytics tools like Google Analytics and marketing tools like Google Ads and Facebook Ads Manager.
• Basic knowledge of HTML/CSS and website management is a plus.
• Soft Skills:
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.
• Attention to detail and ability to multitask in a fast-paced environment.

Preferred Qualifications:

• Familiarity with CRM tools and email marketing software.
• Knowledge of UX/UI principles for e-commerce.

Desired candidate profile

1. E-Commerce Platform Knowledge

• Platform Expertise: Proficiency in popular e-commerce platforms like Shopify, WooCommerce, Magento, BigCommerce, or custom-built solutions.
• Site Management: Ability to manage and update product listings, design features, and user experience on the platform.
• Integration Skills: Familiarity with integrating third-party tools like payment gateways, inventory management systems, CRM software, and shipping solutions.

2. Digital Marketing

• SEO (Search Engine Optimization): Optimizing product listings, categories, and pages for search engines to improve organic visibility and drive traffic.
• PPC Advertising: Running paid ad campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads to increase conversions.
• Email Marketing: Creating targeted email campaigns to nurture leads, increase repeat purchases, and promote offers.
• Social Media Marketing: Promoting products on social media platforms (Instagram, Facebook, TikTok, Pinterest) to drive traffic and increase engagement.

3. Product Management and Merchandising

• Product Listings: Creating detailed, engaging product descriptions, high-quality images, and proper categorization for better discoverability.
• Pricing Strategies: Developing competitive pricing strategies and ensuring that pricing is updated regularly.
• Inventory Management: Monitoring stock levels, forecasting demand, and working with supply chain teams to ensure product availability.

4. User Experience (UX) & Conversion Rate Optimization (CRO)

• Website Optimization: Improving website navigation, page load speeds, and overall design to enhance the user experience.
• A/B Testing: Conducting A/B tests on landing pages, product pages, and checkout processes to identify areas of improvement and increase conversion rates.
• Mobile Optimization: Ensuring that the online store is fully responsive and optimized for mobile users.

5. Data Analysis and Reporting

• Analytics Tools: Proficiency in tools like Google Analytics, Shopify Analytics, or similar to track website traffic, sales trends, and customer behavior.
• Sales Analysis: Monitoring sales performance, identifying trends, and adjusting strategies to maximize revenue.
• Customer Insights: Analyzing customer data to understand preferences, buying behavior, and create personalized shopping experiences.

6. Customer Service and Support

• Managing Customer Inquiries: Responding to customer questions, concerns, or issues regarding products, shipping, returns, etc.
• Handling Returns and Refunds: Managing return policies, ensuring customers are satisfied while maintaining profitability.
• Building Customer Loyalty: Developing strategies to encourage repeat business, such as loyalty programs, referral systems, and customer engagement tactics.

7. Supply Chain & Logistics Management

• Order Fulfillment: Overseeing the process of order fulfillment, working with warehouses and shipping partners to ensure timely delivery.