Marketing Analyst

Roles and responsibilities

1. Data Analysis and Reporting

• Data Collection and Integration: Collecting data from multiple sources like social media, website analytics, customer databases, surveys, and market research reports.
• Data Analysis Tools: Proficiency with tools such as Excel, Google Analytics, Tableau, Power BI, or R to analyze marketing performance.
• Report Generation: Creating regular reports that assess key performance indicators (KPIs) like website traffic, conversion rates, click-through rates (CTR), and customer acquisition cost (CAC).
• Data Visualization: Using charts, graphs, and dashboards to visually represent marketing performance, making it easier for stakeholders to interpret results.

2. Market Research and Consumer Insights

• Market Trends Analysis: Identifying emerging trends and changes in consumer behavior, product demands, and competitor strategies.
• Customer Segmentation: Segmenting the market based on demographic, geographic, psychographic, and behavioral data to target specific audiences more effectively.
• Competitor Analysis: Analyzing competitor strategies and identifying gaps in the market or areas for competitive advantage.
• Surveys and Focus Groups: Designing and implementing surveys or focus groups to gather insights directly from customers about their preferences, motivations, and experiences.

3. Campaign Performance Evaluation

• Campaign Metrics: Tracking the success of digital marketing campaigns (e.g., PPC, email marketing, social media ads) by monitoring metrics such as impressions, clicks, engagement, and conversions.
• A/B Testing: Conducting A/B testing to optimize campaigns by comparing variations of marketing messages, visuals, and landing pages.
• ROI Measurement: Analyzing the return on investment (ROI) of marketing campaigns and initiatives to ensure resources are being used efficiently and effectively.
• Attribution Modeling: Identifying which marketing channels contribute most to customer conversions and sales, and assigning proper value to each touchpoint.

4. Statistical and Predictive Analysis

• Statistical Analysis: Using statistical methods to analyze large datasets and derive insights that influence marketing strategy.
• Predictive Analytics: Applying predictive models (e.g., regression analysis, forecasting) to anticipate customer behaviors, sales trends, and demand.
• Trend Forecasting: Predicting future market trends, sales cycles, or customer behavior based on historical data.

5. Digital Marketing Expertise

• SEO/SEM: Understanding Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to drive organic traffic and paid search results.
• Social Media Analytics: Monitoring social media metrics (e.g., likes, shares, engagement rates) and tracking the effectiveness of campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Email Marketing Analytics: Analyzing email campaign performance, including open rates, click-through rates (CTR), bounce rates, and unsubscribe rates.
• Web Analytics: Using tools like Google Analytics or Adobe Analytics to track website traffic, user behavior, and conversion data.

6. Business Acumen and Strategic Thinking

• Understanding Business Goals: Aligning marketing efforts with broader business objectives, such as increasing brand awareness, driving sales, or improving customer retention.
• Target Audience Understanding: Analyzing data to gain deep insights into customer behavior, preferences, and buying patterns to create tailored marketing strategies.
• Strategic Planning: Collaborating with the marketing team to develop data-driven marketing strategies and initiatives that meet business objectives.
• Cross-Functional Collaboration: Working with other departments, such as sales, product development, and finance, to ensure that marketing strategies are well-integrated and support overall company goals.

7. Marketing Technology and Tools

• Marketing Automation: Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce), including setting up and optimizing campaigns, workflows, and lead generation.
• CRM Tools: Using Customer Relationship Management (CRM) systems like Salesforce or Zoho CRM to manage customer data, track interactions, and identify opportunities for engagement.
• Email Marketing Platforms: Proficiency in tools like Mailchimp, Constant Contact, or SendGrid for email campaign management and reporting.
• Survey Tools: Utilizing tools like SurveyMonkey or Typeform to collect customer feedback and market research data.

Desired candidate profile

As a Marketing Analyst, you will work with clients from a marketing standpoint with the ultimate objective to enhance customer experiences and drive revenue growth. You’ll be supporting the transformation to a digital world and an improved life standard through personalized solutions

• Understanding the business requirements, focusing on improving client experience via digital marketing, creative & marketing
  
• Constructing quantified actionable steps through insights generated from marketing & client conversations to help build a better experience
  
• Communicating on the value of these insights to business
  
  
• Who are we looking for?





• A recent graduate from a marketing background or marketing degree
  
• Able to understand the business requirements, focusing on improving customer experience
  
• Construct quantified actionable steps through the insights
  
• Concisely communicate the value of the most important insights to business
  
• Excellent communication skills and an innovative mind.
  
• Strategic thinker, ability to deep dive into data & come up with Insights.
  
• Experience in client-facing work, enjoy working with clients to build stakeholder relationships