Area Marketing Manager

Roles and responsibilities

Our client is seeking a highly experienced Marketing Manager (Bilingual - Arabic speaker) to lead their brand marketing initiatives. The ideal candidate will bring extensive experience and a deep understanding of the UAE market, with a strong background from Frangrance - Perfume industry within marketing, social media, and digital marketing with strong analytical abilities and a proven history of successful marketing campaigns.

Key Responsibilities:

• Analyze the success of trade plans and product launches using quantitative KPIs.
• Provide regular reporting on promo effectiveness and customer engagement.
• Strong understanding of key performance indicators (KPIs) and data analytics tools, such as Google Analytics and CRM software.
• In-depth knowledge of digital marketing channels, including SEO, PPC, email marketing, and content marketing.
• Manage and optimize international SEO strategies
• Ensure that website content is fully optimized for search engines and delivers a seamless user experience.
• Lead and expand social commerce initiatives to drive engagement and sales.
• Proven experience in managing and executing multi-brand marketing campaigns.
• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
• Self-starter with the ability to develop and execute plans with limited supervision.
• Excellent communication and interpersonal skills,
• Fluency in Arabic and English, with strong translation, review, and editing skills.
• Expert proficiency in Microsoft Office suite
• Experience in Perfume industry
• Arabic speaking can be a plus.

Desired candidate profile

Strategic and Analytical Skills

1. Market Research and Analysis

   • Conducting research to understand market trends, customer preferences, and competitive positioning.
   • Using data to segment audiences and tailor campaigns effectively.

2. Strategic Planning

   • Developing comprehensive marketing strategies aligned with organizational goals.
   • Allocating budgets and resources for maximum impact.

3. Data Analytics

   • Interpreting campaign performance metrics using tools like Google Analytics.
   • Measuring ROI and making data-driven decisions.

4. Brand Management

   • Building and maintaining a strong, consistent brand identity.
   • Ensuring that all marketing activities align with the brand's voice and values.

Core Marketing Skills

1. Content Marketing

   • Creating engaging content for blogs, videos, social media, and email campaigns.
   • Implementing storytelling techniques to connect with the audience.

2. Digital Marketing

   • Proficiency in SEO, SEM, PPC, and social media marketing.
   • Running campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn.

3. Campaign Management

   • Planning and executing multi-channel marketing campaigns.
   • Coordinating with teams to ensure timely delivery and consistency.

4. Product Marketing

   • Positioning products effectively in the market.
   • Developing messaging and promotional strategies to drive demand.

Soft Skills

1. Communication and Presentation

   • Delivering compelling presentations to stakeholders and clients.
   • Writing persuasive copy for ads, emails, and press releases.

2. Leadership and Team Management

   • Leading and motivating a marketing team to achieve objectives.
   • Delegating tasks and providing constructive feedback.

3. Creativity and Innovation

   • Thinking outside the box to create unique campaigns and ideas.
   • Staying ahead of trends to maintain a competitive edge.

4. Collaboration

   • Working closely with sales, product development, and creative teams.
   • Building strong relationships with external partners and agencies.