Sales Advisor

Roles and responsibilities

You ensure that our community has the most incredible Gymshark experience. Working with your team, you will bring a welcoming and positive energy to all those who visit. You will build authentic connections with visitors to your store, helping to educate them about conditioning sharing excellent product knowledge, operational best practice you will offer a best-in-class service, helping our community to shop how they want, and when they want.

What You’ll Be Doing



Functional Roles and Responsibilities

• Represent the Gymshark culture and values, be a natural brand ambassador in everything you do and be passionate about the community and their experience of Gymshark
• As a clear and confident communicator, you will be comfortable with receiving and delivering feedback
• Support store leadership with the execution of store driven projects as and when needed
• Lead and protect an exceptional customer experience, ensuring every member of our community is welcomed warmly, and greeted by an excited and inspiring brand ambassador
• Build relationships with customers and support the wider team to get to know individual community members, frequent visitors and long-standing supporters
• Support stock management and movement, including audits, delivery and rapid replenishment to ensure we don’t miss an opportunity
• Set the bar for a seamless customer experience, maintaining clean, clear spaces, ensuring requests are dealt with quickly, be attentive and eager to look after all customer needs

About You



Essential Skills:

• Experience in a similar or customer facing role
• Experience of working in a fast-paced, high volume, agile environment
• Highly effective communicator, written and verbal
• You are comfortable shifting gears and spinning multiple plates
• Must be able to take and give constructive feedback

Who you are:

• Aligned to and inspired by our brand values
• A shared passion for community, wellness and fitness
• You do everything to ensure community and customer satisfaction

Desired candidate profile

1. Customer Interaction and Sales Support

• Customer assistance: Greet customers and assist them with finding products or services that meet their needs, providing expert knowledge about the offerings.
• Product demonstrations: Demonstrate the use and benefits of products or services, ensuring customers understand how they work and how they can address their needs.
• Answering queries: Address customer questions about product features, availability, pricing, warranties, and promotions.

2. Sales and Upselling

• Meeting sales targets: Achieve sales goals and targets set by the company, contributing to the overall success of the sales team.
• Upselling and cross-selling: Suggest additional or complementary products to enhance the customer experience and increase sales revenue.
• Promotions: Actively promote any current sales, discounts, or special offers to drive sales and attract customers.

3. Product Knowledge and Expertise

• In-depth knowledge: Maintain an in-depth understanding of the products or services offered by the business, staying updated on new arrivals, features, and specifications.
• Training and updates: Participate in regular training sessions to stay informed about product updates, promotions, and market trends.

4. Customer Service and Relationship Building

• Building rapport: Build strong, positive relationships with customers by offering excellent service, ensuring they feel valued and respected.
• Resolving complaints: Handle customer complaints or issues professionally and effectively, ensuring customer satisfaction and retaining their business.
• Personalized service: Tailor advice and recommendations based on the customer’s specific needs, preferences, and budget.

5. Administrative and Operational Support

• Sales transactions: Process sales transactions accurately and efficiently using point-of-sale (POS) systems, ensuring correct billing and payment methods.
• Inventory management: Assist in managing stock levels, ensuring shelves are well-stocked and products are displayed attractively.
• Reporting: Maintain sales records, track personal sales performance, and contribute to regular sales reports to managers or team leaders.

6. Marketing and Merchandising

• Product placement: Help arrange products on the sales floor to ensure they are visually appealing and easy for customers to find.
• Store displays: Assist in creating promotional displays and in-store signage to draw attention to new or high-demand products.
• Campaign involvement: Support marketing campaigns and promotions by informing customers about upcoming deals and ensuring their participation.

Key Skills and Attributes for a Sales Advisor:

1. Customer Service Skills

• Active listening: Pay close attention to customers' needs, preferences, and concerns to provide tailored solutions.
• Empathy and patience: Demonstrate empathy towards customers, ensuring a positive experience even in challenging situations.
• Communication skills: Strong verbal communication skills to explain product features, benefits, and answer customer questions clearly.

2. Sales and Negotiation Skills

• Sales techniques: Knowledge of sales strategies such as upselling, cross-selling, and closing techniques to meet sales targets.
• Persuasion: Ability to persuade customers to make purchases while keeping their needs and budget in mind.
• Goal-oriented: Drive to meet or exceed sales targets, with a focus on achieving personal and team sales goals.

3. Product Knowledge

• In-depth understanding: A thorough understanding of the products or services being sold, including features, benefits, pricing, and available promotions.
• Technical knowledge (if applicable): For more technical sales roles (e.g., electronics or high-end appliances), understanding technical specifications and how they benefit the customer is essential.

4. Organizational Skills

• Time management: Ability to balance multiple tasks, such as assisting customers, processing sales, and managing stock, while maintaining a high level of service.
• Attention to detail: Ensure that product displays are organized, inventory is up to date, and sales transactions are processed accurately.