Marketing Communications Manager

Roles and responsibilities

• Strategic Oversight: Formulate and implement comprehensive marketing and communication strategies to elevate the brand and drive business growth.
• Team Leadership: Lead and mentor a team of marketing and communications professionals, ensuring alignment with strategic goals.
• Budget Management: Oversee the marketing budget, ensuring efficient resource allocation and measuring the ROI of initiatives.
• Partnership Development: Cultivate relationships with media, influencers, and industry partners to boost brand visibility and reputation.
• Customer Insight: Leverage market research and guest data to refine marketing strategies and enhance engagement.
• Crisis Management: Expertly handle public relations challenges, safeguarding the brand’s reputation and addressing negative perceptions.
  

Experience And Background

• Seasoned Professional: 12 + years in Marketing and Communications, strong focus on luxury industries.
• Proven Achievements: Demonstrated success in crafting and executing high-impact marketing campaigns and elevating brand prestige in the luxury market.
• Educational Qualifications: An advanced degree in Marketing, Communications, Business Administration, or related fields is advantageous, as are specialized certifications in luxury brand management or digital marketing.
  

Key Competencies and Expertise

• Luxury Market Insight: In-depth knowledge of the ultra-luxury market, including trends, customer behavior, and competitive dynamics.
• Strategic Vision: Expertise in developing and executing sophisticated marketing strategies that align with the business’s luxury brand identity and business objectives.
• Creative Leadership: Skilled in guiding the creation of high-end content and campaigns that captivate an affluent audience.
• Brand Stewardship: Proficient in managing and enhancing the hotel's brand image, ensuring consistency across all communication channels.
• Digital Savvy: Strong understanding of digital marketing, social media, CRM systems, and data analytics.
• Business Acumen: Proficient in overseeing various operational aspects within a multifaceted resort complex.

Desired candidate profile

• Luxury Market Insight: In-depth knowledge of the ultra-luxury market, including trends, customer behavior, and competitive dynamics.
• Strategic Vision: Expertise in developing and executing sophisticated marketing strategies that align with the business’s luxury brand identity and business objectives.
• Creative Leadership: Skilled in guiding the creation of high-end content and campaigns that captivate an affluent audience.
• Brand Stewardship: Proficient in managing and enhancing the hotel's brand image, ensuring consistency across all communication channels.
• Digital Savvy: Strong understanding of digital marketing, social media, CRM systems, and data analytics.
• Business Acumen: Proficient in overseeing various operational aspects within a multifaceted resort complex.
  

Personal Attributes

• Sophisticated Communication: Maintain an elegant and polished communication style suited for high-net-worth individuals and luxury brand stakeholders.
• Innovative Approach: With a forward-thinking mindset, stay ahead of industry trends and embrace new strategies to distinguish the resort in a competitive market.
• Cultural Sensitivity: Exhibit awareness and respect for diverse cultural nuances, crucial for an international clientele and team.