Engagement Lead

Roles and responsibilities

Social Media Strategy & Content Creation

• Craft and execute a strategic content calendar across platforms (Instagram, X (formerly Twitter), TikTok, etc.).
• Develop bilingual content (Arabic & English) that resonates with the target audience and aligns with our brand tone.
• Consistently post, track engagement metrics, and adjust content based on insights and trends.
• Confidently engage on social media—appear in videos, share insights, and directly connect with our audience.

Community Management

• Actively nurture and grow our community on WhatsApp by fostering meaningful conversations.
• Create a positive, engaging atmosphere by responding to comments, addressing inquiries, and sparking discussions.
• Regularly monitor community sentiment and suggest improvements for a better experience.

Influencer & Partnership Management

• Source and collaborate with influencers and brand ambassadors in the finance and investment niche.
• Manage influencer campaigns, track their performance, and optimize relationships to boost reach and engagement.

Organic Follower Growth

• Drive organic growth through innovative campaigns, compelling content, and engagement tactics.
• Use data-driven insights to enhance growth strategies and elevate community engagement.

Content Writing & Market Insights

• Produce engaging content focused on US stock markets and investing trends for social media.
• Stay up-to-date with US market trends to provide timely, educational content for our community.

Requirements:

• Fluent in both Arabic and English (essential).
• In-depth understanding of the US stock market and basic investing principles.
• Proven expertise in social media management, content creation, and community growth.
• Strong bilingual content writing skills.
• Experience managing communities across platforms like WhatsApp, Telegram, or Discord.
• Confident in appearing on social media and creating video content (preferred).
• Experienced in influencer partnerships and campaign performance tracking.

Desired candidate profile

1. Content Creation: Strong writing and editing skills to produce high-quality content across various formats (blogs, social media, videos, etc.).

2. Community Management: Experience in building and nurturing online communities, fostering engagement, and managing relationships with community members.

3. Social Media Proficiency: In-depth knowledge of social media platforms and best practices for content promotion and community interaction.

4. Strategic Planning: Ability to develop and execute content strategies that align with organizational goals and audience needs.

5. Analytical Skills: Proficiency in analyzing engagement metrics and using data to inform content strategies and community initiatives.

6. Brand Awareness: Strong understanding of brand messaging and the ability to create content that aligns with the brand's voice and values.

7. Project Management: Excellent organizational skills to manage multiple projects, campaigns, and deadlines effectively.

8. SEO Knowledge: Familiarity with search engine optimization (SEO) principles to enhance content visibility and reach.

9. Interpersonal Skills: Strong communication and interpersonal skills to interact effectively with community members and stakeholders.

10. Creative Thinking: Ability to generate innovative ideas for content and community initiatives that drive engagement.

Responsibilities

• Content Strategy Development: Create and implement a comprehensive content strategy that resonates with target audiences and supports business objectives.

• Content Creation and Curation: Produce and curate engaging content across various channels, ensuring consistency in messaging and brand voice.

• Community Engagement: Foster a sense of community by actively engaging with members through social media, forums, and other platforms.

• Campaign Management: Plan and execute community engagement campaigns, including contests, events, and initiatives that promote interaction.

• Monitoring and Analytics: Monitor community engagement metrics and analyze data to assess the effectiveness of content and community initiatives.