Marketing Manager

Roles and responsibilities

We’re looking for a dynamic Marketing & Sales Manager to develop the go-to-market strategy for a cutting-edge AI-driven tech startup, backed by significant financial investment from a renowned rapper.

Key Responsibilities:

• Develop and execute the product's go-to-market strategy pre launch
• Identify core marketing channels and target demographics to drive sales growth.
• Collaborate with a digital agency (SEO, PPC/Paid Social) and a creative agency to develop native content for organic and paid campaigns.
• Oversee the planning and execution of pop-up events, bringing offline experiences to life for customers.
• Manage project timelines, budgets, and external teams effectively.
• Assess the CPA of each unit sold and ensure profitable sales, with a focus on data analytics

Requirements:

• 5-7 years of experience in marketing, with a focus on product launches.
• Strong project management skills and experience overseeing agencies.
• Excellent with numbers, including budgeting and data analytics, to drive profitable sales.
• Proven experience in launching direct to consumer brands, with a strong understanding of identifying and leveraging marketing channels
• Prior experience in the UAE market is essential.
• Based in Dubai, with a deep understanding of the local market dynamics.
• A problem-solver with a passion for innovation and growth.

• Develop Marketing Strategies: Create and implement marketing strategies to achieve sales targets and enhance brand visibility.

• Manage Campaigns: Oversee the execution of marketing campaigns across various channels, ensuring alignment with overall objectives.

• Conduct Market Research: Analyze market trends, customer insights, and competitive activities to inform marketing decisions.

• Budget Oversight: Develop and manage the marketing budget, ensuring cost-effective spending and resource allocation.

• Team Leadership: Lead and mentor the marketing team, providing guidance and support for professional development.

• Performance Analysis: Monitor and analyze campaign performance, adjusting strategies as necessary to optimize results.

• Collaboration: Work closely with sales, product development, and other departments to ensure cohesive marketing efforts.

• Content Creation: Oversee the development of marketing content, including website copy, social media posts, and promotional materials.

• Brand Development: Ensure consistency in branding and messaging across all marketing channels.

Desired candidate profile

• Strategic Planning: Ability to create and execute comprehensive marketing plans aligned with business goals.

• Market Research: Proficiency in conducting market research to understand customer needs, preferences, and competitive landscape.

• Digital Marketing: Strong knowledge of digital marketing channels (SEO, PPC, email marketing, social media) and tools.

• Brand Management: Skills in developing and maintaining a consistent brand image across all marketing initiatives.

• Analytical Skills: Ability to analyze data and metrics to measure campaign effectiveness and ROI.

• Budget Management: Experience in managing marketing budgets and allocating resources effectively.

• Project Management: Strong organizational skills to oversee multiple marketing projects and campaigns simultaneously.

• Communication: Excellent verbal and written communication skills for collaborating with teams and engaging with customers.

• Leadership: Ability to lead and motivate a marketing team, fostering collaboration and innovation.

• Adaptability: Flexibility to adapt to changing market trends and consumer behavior.