Ecommerce Manager

Roles and responsibilities

• Develop and implement ecommerce strategies and plans to drive sales and revenue growth.
• Manage the end-to-end ecommerce operations, including website management, product listings, inventory management, order fulfillment, and customer service.
• Analyze and optimize ecommerce performance, including conversion rates, average order value, and customer retention.
• Stay up-to-date with industry trends and competitor activities to identify new opportunities and best practices.
• Collaborate with cross-functional teams, such as marketing, IT, and logistics, to ensure seamless ecommerce operations.
• Monitor and manage online advertising campaigns to maximize ROI.
• Conduct market research and gather customer insights to inform product assortment and pricing strategies.
• Manage relationships with ecommerce vendors, such as payment processors and logistics partners.
• Oversee website design and user experience enhancements to improve conversion rates.
• Stay informed about emerging ecommerce technologies and tools to continuously improve the ecommerce platform.

• Strategy Development: Create and implement ecommerce strategies to drive online sales and improve customer engagement.

• Website Management: Oversee the online store, ensuring it is visually appealing, user-friendly, and optimized for conversions.

• Marketing Campaigns: Plan and execute digital marketing campaigns to promote products and increase brand visibility.

• Performance Analysis: Monitor and analyze website performance metrics, making data-driven decisions to improve sales and customer satisfaction.

• Inventory Oversight: Manage product inventory, including sourcing, listing, and stock level optimization.

• Customer Support: Ensure a high level of customer service and address any issues related to online orders and inquiries.

• Collaboration: Work with marketing, IT, and logistics teams to ensure cohesive execution of ecommerce initiatives.

• Budget Management: Develop and manage the ecommerce budget, tracking expenses and ROI for marketing efforts.

• A/B Testing: Conduct A/B testing on various elements of the website and marketing campaigns to optimize performance.

• Trend Analysis: Stay updated on ecommerce trends, competitor activities, and consumer behavior to inform strategic decisions.

Desired candidate profile

An Ecommerce Manager is responsible for overseeing online sales strategies and operations for a business. This role involves a combination of marketing, technology, and customer service to ensure a seamless online shopping experience. Here are the key skills and responsibilities associated with this position:

Skills

1. Ecommerce Platforms: Proficiency in using ecommerce platforms (e.g., Shopify, Magento, WooCommerce) to manage online stores.

2. Digital Marketing: Strong knowledge of digital marketing strategies, including SEO, SEM, email marketing, and social media.

3. Analytics and Reporting: Ability to analyze data using tools like Google Analytics to track performance, customer behavior, and sales metrics.

4. Customer Experience: Understanding of UX/UI principles to create a user-friendly and engaging online shopping experience.

5. Inventory Management: Skills in managing product listings, stock levels, and order fulfillment processes.

6. Project Management: Strong organizational and project management skills to oversee multiple campaigns and initiatives.

7. Content Management: Ability to manage website content, ensuring it is up-to-date, relevant, and aligned with brand messaging.

8. Financial Acumen: Understanding of budgeting, pricing strategies, and financial performance metrics.

9. Communication: Excellent communication skills for coordinating with cross-functional teams (marketing, IT, customer service).

10. Adaptability: Flexibility to stay current with industry trends, consumer preferences, and technology advancements.