Public Relations Director

Roles and responsibilities

• Develop and execute strategic communication plans to align PR efforts with the company's marketing objectives, driving business growth and enhancing brand visibility.
• Cultivate relationships with media, engage target audiences, and boost brand awareness, increasing visibility and reputation through effective media relations and targeted communication.
• Integrate PR strategy with marketing campaigns and commercial objectives to ensure cohesive and synchronized messaging across all communication channels.
• Lead public relations events and create opportunities for brand exposure and engagement with key stakeholders.

Media Relations and Communication Management:

• Oversee the creation of press releases, media kits, and other content that promotes the organization's commercial initiatives, ensuring alignment with brand messaging.
• Manage relationships with media representatives and influencers, building and maintaining strategic partnerships that promote the company in relevant markets.
• Track and influence media coverage by regularly reviewing press reports, monitoring sentiment, and making adjustments to outreach efforts as needed.
• Direct the development of social media and online content to ensure consistency with the company's PR objectives, engaging the public across digital platforms.
• Monitor public opinion and social media sentiment using surveys, social media analysis, and other feedback mechanisms to evaluate how the company is perceived.

Crisis Communication and Reputation Management:

• Develop and implement crisis communication strategies, ensuring the company is prepared to handle emergencies and maintain its reputation.
• Proactively manage reputation by addressing public relations risks and adjusting communication strategies as needed to mitigate potential damage.

Stakeholder Engagement:

• Coordinate closely with the marketing department to ensure that PR strategies align with broader marketing and advertising campaigns, creating a unified brand voice.
• Build and maintain strong relationships with stakeholders, including media, industry influencers, government entities, and commercial partners, ensuring open communication and collaboration.
• Oversee the selection and management of external PR agencies, ensuring their work aligns with the company's strategic goals and delivers measurable results.

Analytics and Strategy Optimization:

• Assess and report on the performance of PR activities regularly, using data insights to refine strategies and optimize results.
• Present PR performance reports to senior management, showcasing the impact of PR activities on commercial success and brand reputation.
• Maintain awareness of industry trends and emerging best practices, continuously refining PR strategies to stay competitive and relevant.
• Evaluate the performance of PR campaigns through metrics such as media reach, sentiment analysis, and audience engagement, and adjust strategies accordingly.

Qualifications, Experiences, Skills:

• Bachelor's degree in Public Relations/ Communications/ Marketing/ Journalism or a related field; Master’s degree preferred.
• Knowledge of social media platforms, industry trends and innovations.
• Minimum 15 years of progressive experience in public relations, with a minimum of 5 years in a mid-leadership role, preferably in a commercial, retail, or corporate environment.
• Proven track record of developing and executing successful PR strategies that align with marketing and commercial objectives.
• Extensive experience managing media relations, crisis communication, and corporate branding.
• Experience leading a team and working with external PR agencies.
• Proficiency in media monitoring tools, PR management software, and social media platforms.
• Exceptional written and verbal communication skills, with the ability to craft clear and compelling narratives for diverse audiences.
• Strong interpersonal skills, with the ability to build and maintain relationships with media, stakeholders, and internal teams.
• Excellent leadership and team management skills
• Ability to mentoring and developing PR professionals.
• Strategic thinker with the ability to align public relations efforts with broader business objectives.
• Analytical mindset, with the ability to interpret data, measure PR effectiveness, and adjust strategies accordingly.
• Excellent problem-solving skills

Desired candidate profile

• Bachelor's degree in Public Relations/ Communications/ Marketing/ Journalism or a related field; Master’s degree preferred.
• Knowledge of social media platforms, industry trends and innovations.
• Minimum 15 years of progressive experience in public relations, with a minimum of 5 years in a mid-leadership role, preferably in a commercial, retail, or corporate environment.
• Proven track record of developing and executing successful PR strategies that align with marketing and commercial objectives.
• Extensive experience managing media relations, crisis communication, and corporate branding.
• Experience leading a team and working with external PR agencies.
• Proficiency in media monitoring tools, PR management software, and social media platforms.
• Exceptional written and verbal communication skills, with the ability to craft clear and compelling narratives for diverse audiences.
• Strong interpersonal skills, with the ability to build and maintain relationships with media, stakeholders, and internal teams.
• Excellent leadership and team management skills
• Ability to mentoring and developing PR professionals.
• Strategic thinker with the ability to align public relations efforts with broader business objectives.
• Analytical mindset, with the ability to interpret data, measure PR effectiveness, and adjust strategies accordingly.
• Excellent problem-solving skills
• Excellent organizational and multitasking abilities
• High emotional intelligence and adaptability
• Strong understanding of the commercial and competitive landscape
• Ability to work under pressure and manage complex, high-stakes situations.