Marketing Operations Manager

Roles and responsibilities

• Develop comprehensive marketing campaign strategies and brand positioning for over 20 property launches annually
• Build and lead a high-performing marketing team fostering a supportive culture that empowers diverse talent, aligns efforts through OKRs, and motivates through example, creating a dynamic team that delivers exceptional campaigns
• Collaborate with internal stakeholders including market research, partnerships, events, experiences, and development teams to develop and align campaigns with overall business objectives
• Coordinate launch activities, events, and activations
• Direct PR, social media, and influencer marketing strategies for development launches
• Identify and select top-tier agency partners, implementing a strategic RFP process to attract and evaluate agencies that align with Aldar's innovative approach to real estate development
• Manage agency relationships and external partnerships
• Bring a digital-first mindset to support digital transformation in marketing
• Monitor campaign performance and optimize based on data-driven insights
• Ensure consistent brand representation across all marketing touchpoints
• Allocate and manage campaign budgets effectively
• As a senior leader, the SVP will play a crucial role in high-level organizational decisions
  
  

FINANCIAL ACCOUNTABILITY:

• Manage and optimize multi-million-dirham annual campaign budgets
• Track ROI on marketing investments and report on key performance indicators
• Recommend budget allocations based on market trends and campaign effectiveness
  
  

Qualifications And Experience

EXPERIENCE:

• 15+ years of marketing experience, with at least 8 years in senior roles
• Proven track record in real estate or luxury goods marketing ideal
  
  

Technical And Interpersonal Skills

• Expert in integrated marketing campaign development and execution
• Strong leadership and team management skills
• Strategic thinker with ability to translate vision into actionable plans
• Excellent project management and organizational skills
• Data-driven decision-making capabilities
• Creative problem-solving abilities
• Outstanding communication and presentation skills
• Proficiency in marketing analytics and attribution modeling
• Adaptability to rapidly changing market conditions
• Resilience under pressure and ability to meet tight deadlines
• Strong negotiation and stakeholder management skills
  
  

QUALIFICATION

• Bachelor's degree in Marketing, Business, or related field
• Fluency in English; Arabic language skills desirable but not essential

Desired candidate profile

1. Strategic Planning: Developing and implementing marketing operations strategies that support the organization's goals and enhance overall marketing effectiveness.

2. Process Optimization: Streamlining marketing processes and workflows to improve efficiency and effectiveness across all marketing functions.

3. Budget Management: Overseeing the marketing budget, ensuring that resources are allocated effectively to maximize ROI on marketing initiatives.

4. Data Analytics: Utilizing data analytics to assess marketing performance, customer behavior, and market trends, and making data-driven decisions to refine strategies.

5. Technology Management: Overseeing the implementation and management of marketing technology and tools, ensuring they are used effectively to support marketing efforts.

6. Collaboration: Working closely with cross-functional teams, including sales, product development, and finance, to align marketing strategies with business objectives.

7. Performance Metrics: Establishing key performance indicators (KPIs) to measure the success of marketing initiatives and regularly reporting on performance to senior leadership.

8. Team Leadership: Leading and mentoring the marketing operations team, fostering a culture of collaboration and innovation.

9. Vendor Management: Managing relationships with external vendors, agencies, and partners to ensure alignment with marketing goals and effective execution of initiatives.

10. Risk Management: Identifying potential risks in marketing operations and developing mitigation strategies to address them.

Skills

1. Marketing Expertise: Extensive knowledge of marketing principles, strategies, and best practices across various channels.

2. Strategic Thinking: Strong strategic planning and critical thinking abilities to develop effective marketing operations strategies.

3. Analytical Skills: Proficiency in data analysis and interpretation to drive decision-making and improve marketing performance.

4. Project Management: Strong project management skills to oversee multiple initiatives and ensure timely execution.

5. Communication Skills: Excellent verbal and written communication skills for engaging with stakeholders and presenting insights.

6. Leadership: Proven leadership skills to inspire and develop marketing operations teams.

7. Technical Proficiency: Familiarity with marketing automation tools, CRM systems, and data analytics platforms.

8. Financial Acumen: Experience in managing budgets and understanding financial implications of marketing decisions.

9. Adaptability: Ability to adapt strategies in response to changing market conditions and business needs.

10. Collaboration: Strong interpersonal skills to work effectively with cross-functional teams and external partners.