Assistant Public Relations Manager

• Develop a marketing communications plan including strategy goals budget and tactics
• Develop media relations strategy seeking highlevel placements in print broadcast and online media
• Coordinate all public relations activities
• Direct social media team to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Create content for press releases byline articles and keynote presentations
• Monitor analyze and communicate PR results on a monthly basis
• Evaluate opportunities for partnerships sponsorships and advertising on an ongoing basis.
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Manage photo and video shoots conduct location scouts and site tours for media
• Process financial documentation to secure outsourced work with agencies and other external suppliers
• Write basic ad copy for business communications
• Project manage marketing campaigns in conjunction with Spa Food & Beverage and Sales departments to ensure profit growth and brand exposure.
• Manage the supply chain process and timelines
• Serve as a brand guardian and ensure all consumerfacing communications follow the brand standards
• Liaise with appointed agencies supplying a written creative brief with specific communication objectives target market and any additional information as required and ensuring that the stakeholders are kept aware of all progress.
• Proofread all communication materials to ensure the brand tone of voice is followed.
• Assist the Director of Marketing and PR in executing the resort business objectives
• Occasionally design inhouse collateral including flyers menus posters and hotel screen banners
• Other tasks as assigned

Qualifications :

• Proven working experience in public relations required
• Proven track record designing and executing successful public relations campaigns at both a local and national level
• Strong relationships with both local and national business and industry media outlets
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
• Exceptional writing and editing skills
• Solid experience with social media including blogs Facebook Twitter etc.
• Event planning experience
• BA/MA degree in Marketing Advertising Communications or a related discipline
• Minimum 2 years experience in the Public Relations or related professional area
• An experienced PR expert a dynamic and selfdriven creative individual
• Strong luxury hotel background / luxury brand background is preferred
• Fluency in English written and spoken

Remote Work :

No

Employment Type :

Fulltime