Brand Manager - Foodservice

Our client is looking to recruit his Brand Manager

Main Responsibilities:

1. Contribute to Foodservice Premium Strategy:
• Assist in developing longterm plans and budgets.
• Develop and define the annual foodservice marketing plan.
2. Manage Product/Brand Portfolio:
• Oversee regional innovation projects and develop 360 launch plans.
• Analyze brand performance trends and competition to provide recommendations for optimization.
• Collaborate with market leaders to enhance brand development in terms of sales profitability and market share.
3. Activate Premium Foodservice Network:
• Develop an annual activation plan for the foodservice network.
• Define communication strategies and develop media plans.
• Comanage digital strategy alongside digital activation leads.
• Enhance sales tools and organize culinary events in the region.
4. Recruit and Develop Local Chef Ambassadors:
• Create signature recipes with local Chef Ambassadors.
• Engage chef networks through events demonstrations and trade shows.
5. Maintain Relationships with VIP Clients:
• Develop a loyalty program strategy.
• Organize specific events and services for VIP clients.
6. Participate in Local Events:
• Represent the company at prominent trade shows such as Gulfood

Required Qualities:

• Strategic and Operational Vision: Ability to operate within an international context.
• 3 years in similar role
• Experience of the GCC market is required
• MBA in marketing or equivalent
• Autonomy and Challenge Orientation: Ability to prioritize various demands and work independently.
• Analytical Skills: Strong analytical and synthesis capabilities.
• Project Management: Experience in managing projects with a high degree of autonomy.
• Market Knowledge: Excellent understanding of the Middle Eastern market.
• Languages: Professional proficiency in English (B2 level) and Arabic is required; French is a plus.

Remote Work :

No