SEO Specialist

Roles and responsibilities

The SEO Controller will support search engine optimization initiatives as part of the Corporate Communications Digital portfolio. The SEO Controller plays a critical role throughout the product delivery cycle, supporting and maintaining the quality of and adherence to SEO standards across all Emirates digital platforms. The SEO controller provides specialist knowledge and backing to the Product, Design, Social, PR and Performance Media teams as well as Emirates Group IT. As part of the role the SEO controller keeps the team apprised of the latest developments and trends in the search engine optimisation space, ensuring these are effectively implemented to maximise the number of relevant sessions, flight searches and bookings originating from organic search.

In This Role You Will

• Drive awareness of SEO requirements and implementation standards across internal teams to ensure changes to Emirates digital properties are delivered SEO ready.
• Support and safeguard product rollouts through detailed and actionable technical SEO reports, forecasting the impact of proposed changes, whilst ensuring fundamentals such as meta tags, canonicals, heading usage, sitemaps, multi-lingual site structure, structured data and Core Web Vitals robustly adhere to best practice.
• Work with internal stakeholders to research, define and develop content that contributes to organic search growth, articulating the expected and delivered impact.
• Leverage the insight generated by internal SEO tools and/or SEO agency to identify technical errors or SEO implementation improvements, substantiating impact and driving changes from prioritisation through to delivery.
• Research and analyse customer facing processes underserved by organic search to proactively initiate enhancements that will positively impact customer experience.
• Remain up to date and advise stakeholders on evolving web technologies such as PWA (Progressive Web Application) and AMP? (Accelerated Mobile Pages) impact on SEO.
• Educate internal stakeholders on the role of content and how it contributes to driving SEO performance.
• Work with external agency partners and internal analytics teams to develop measurement KPIs, set up tracking and create dashboards to clearly articulate SEO impact to relevant stakeholders.

Desired candidate profile

• Degree or Honours (12+3 or equivalent) in Marketing, Communications or E-Commerce.
• Minimum 3-5 years of experience in a digital role, client or agency side.
• In-depth knowledge of technical SEO best practices, including SEO site architecture, HTML, site speed optimization, automation and scalability.
• Strong understanding of the role of Content in Organic Search.
• Strong understanding of HTML, CSS, JavaScript and front-end performance.
• Ability to use tools like Google Search Console, Bing Webmaster Tools, Google Analytics, Screaming Frog, Majestic SEO and Moz.
• Knowledge of search engine crawlers and algorithms.
• Awareness of the global Organic Search landscape beyond Google including Bing, Baidu, Yandex and Naver.
• A good understanding of the impact wider digital channels and activities have on Organic Search.
• High degree of initiative and reliability.
• Distinct communication skills and a goal-oriented and team-oriented way of working.
• Fluent in English.