PR Executive

Roles and responsibilities

• A Bachelor's Degree in Marketing, Communications, Journalism, Hospitality Management, or a related field, reflecting a commitment to excellence and a solid understanding of Public Relations.
• A minimum of 3 years of experience in Public Relations, showcasing a proven track record of success in the profession.
• Experience in Luxury, Lifestyle, International Travel, or Hospitality is Preferred.
• The ability to work both Independently and Collaboratively as part of a Team, embodying strong Leadership Qualities and Organisational Acumen.
• Computer literacy, with a mastery of Microsoft Word, Excel, PowerPoint, Outlook and all Social Media Platforms.
• A Proactive Nature with a meticulous Eye for Detail, complemented by the ability to Multi-Task effectively in a Fast-Paced Environment.
• Excellent communication and interpersonal skills, leveraging strong verbal and written skills to engage effectively with Guests, FIVE Tribe Members, Media Contacts and stakeholders.
• Next-Level Organisational and Leadership skills, effectively leading and inspiring the FIVE Tribe to New Heights.
• Find creative solutions and take ownership of all duties and tasks assigned, while ensuring an unparalleled Journey at FIVE.
• Skills in Improving Customer Satisfaction, securing remarkable Coverage and Driving Profitability, showcasing a commitment to Industry-Leading Standards.
• ‘FIVE-Styled’ Visionary thinking by finding creative solutions, while taking Ownership for all duties and tasks assigned.
• Impeccable communication skills, both verbal and written, with fluency in English (Arabic and other additional languages are a plus).
• A hands-on attitude, fuelled by a ‘Can-Do!’ Spirit.
  

Key Responsibilities

• Fosters a bold and disruptive Approach to Public Relations, solidifying FIVE’s reputation as Award-Winning 360-Degree Immersive Entertainment Destinations that goes beyond the ordinary, providing Unforgettable Experiences for our Guests.
• Clips sensational Press Coverage and maintains accurate records of media clippings, following strict Record-Keeping processes.
• Takes ownership of Organising the Public Relations Server by regularly downloading and storing documents shared by internal and external stakeholders.
• Maintains a Master List of media coverage secured by the In-House Public Relations Team and external Public Relations Agencies.
• Keeps a record of Celebrities and other High-Profile Individuals that have visited FIVE and regularly shares with FIVE Tribe Members to keep the ‘Vibe at FIVE’ buzzing.
• Liaises with influencers to generate Momentum around FIVE and assists with administrative duties related to securing next-level Press and Influencer Visits across all destinations.
• Drafts and distributes Weekly Press Alerts to keep FIVE Tribe Members informed of remarkable Media Highlights.
• Collaborates with various FIVE Tribe Members to curate banks of Media-Friendly Imagery.

Desired candidate profile

• Maintains a comprehensive and updated list of Local and International Media Contacts, influencers, bloggers, and other partners to facilitate FIVE’s disruptive Public Relations efforts.
• Supports with the efficient distribution of Press Releases to targeted media, media agencies, and other contacts.
• Responds to Media Inquiries and interview requests quickly, while managing individual and group media visits, influencer/partner/sponsor collaborations, and other specific events that require ‘FIVE-Star’ Attention.
• Begins to develop close working Relationships with media to ensure FIVE is consistently featured in dedicated and round-up stories.
• Proactively brainstorms creative and seasonal Pitches for ongoing Press Coverage for all FIVE initiatives to draw more attention to the industry-leading 'FIVE Vibe.’
• Quickly and enthusiastically supports the Head of Department with various administrative duties and reporting.
• Assigns tasks on Asana with a clear Brief for designers and other FIVE Tribe Members.
• Works closely with Head Office and other Departments to assist with administrative requests including finalising contracts, invoicing, and actioning the necessary follow-ups to ensure tasks are completed seamlessly.
• Supports FIVE’s in-house Public Relations Team and collaborates with other Departments to maintain consistency in both internal and external Communication.
• Assists with the Coordination of Photography for public relations, marketing, and advertising purposes.
• Stays informed about the latest Industry Trends, Music, and Best Practices, ensuring FIVE maintains their Leading Position in the industry.
• Monitors Competitor Activity in the media and online to ensure FIVE’s boundary-breaking Public Relations Strategies are always ahead of the curve.
• Coordinates and executes all Public Relations activities with a ‘FIVE-Styled’ Flair.
• Develops and implements a Social Media Strategy for LinkedIn, Twitter and Instagram, as well as manages the creation and publishing of this content.
• Boosts social media posts to increase Visibility and Reach, while liaising with the E-Commerce Digital Team.
• Monitors social media Analytics to track Performance, making data-driven decisions that further elevates FIVE’s success to New Heights.