Social Media Marketing Specialist

• Establish e-commerce platform along with payment gateway & delivery process.
• Handling e-commerce portal content and plan and add new categories/products.
• Manage product listings, descriptions, and pricing across ecommerce platforms.
• Prepare monthly, quarterly and annual forecast channel reports by collecting, summarizing and interpreting data.
• Monitor and maintain accurate inventory levels across multiple platforms and sales channels.
• Develop and implement an effective SEO strategy to improve website rankings, increase organic traffic, and enhance conversion rates.
• Conduct keyword research and analysis to identify relevant, high-ranking keywords that align with our target market and industry trends.
• Manage and optimize paid advertising campaigns, such as Google Ads, social media ads, and sponsored listings, to drive targeted traffic and maximize return on investment (ROI).
• Conduct regular competitor analysis to identify opportunities for growth, benchmark performance, and differentiate our online store from competitors.
• Provide regular reports and analysis on website performance, SEO rankings, advertising campaigns, and other relevant metrics to key stakeholders.
• Collaborate with web developers to enhance/resolve technical website issues.

Social Media:

• Handle the official company pages on social media platforms like Facebook, Instagram, LinkedIn, Twitter & Google Business to generate leads and entice the target.
• Write creative and distinctive content to publish in all platforms.
• Work with content creators, graphic designers, and other professionals to plan a successful social media strategy.
• Evaluate the outcome of online campaigns through real-time metrics and relevant tools.
• Take the initiative to understand modern trends and social media platforms to aim at a high level of user engagement.
• Managing and executing promotional campaigns.
• Initiate WhatsApp campaigns, keep track of all communications and maintain client database.