Marketing Manager

About the Job:

An exciting opportunity has arisen for an experienced Marketing Manager to join the team in Jumeirah Emirates Towers. Your key responsibilities will include:

• Develop, action, manage and measure the annual marketing strategy, aligning closely with the annual sales and revenue strategies to ensure business targets and objectives are met.
• Develop strategies that will assist the sales and revenue teams in achieving their targets month on month.
• Development and management of Burj Al Arab’s visual standards by working closely with operations, group marketing and the appointed agency.
• Ensure the standards are uploaded and managed on Brand Jumeirah.
• Ensure that the new standards are adhered to for all communication pieces used for Burj Al Arab as well as across the group.
• Development and implementation of brands, visual standards guidelines and marketing plans for new product / service launches working closely with group marketing, operations, sales, marketing teams and appointed agency.
• Development and management of an annual advertising plan, working closely with sales, group marketing and OMD.
• Development of suitable creative as per the plan, working closely with group marketing and the appointed advertising agency.
• Oversee advertising implementation and recording by the assistant marketing communications manager.
• Review and response to ad hoc advertising requests.
• Oversee campaign plan development, execution and management by the assistant marketing communications manager to ensure feasibility, practicality and alignment with objectives.
• Oversee operational collateral development by the assistant marketing communications manager to ensure feasibility, practicality and alignment with the new visual standards.
• Development and management of an annual events plan, working closely with sales, group partnerships and group public relations.
• Oversee event participation in instances where the assistant marketing communications manager is tasked with event management.
• Development of an online plan geared to ensure that Burj Al Arab is suitably positioned and covered on the internet, working closely with the Group Online team.
• Monitoring ROI of these online campaigns.
• Oversee online channel management (Jumeirah.com, Mercury, eNewsletters) by the assistant marketing communications manager.
• Development and implementation of an annual plan that utilises all available channels, taking the sales objectives into consideration.
• Oversee Sirius participation (eNewsletter and Magazine) by the assistant marketing communications manager and marketing executive.
• Development and implementation of a partnership marketing plan aligned with sales objectives.
• Oversee ad hoc partnership marketing request
• Development and implementation of an annual sponsorship plan, working closely with group sponsorships and sales.
• Review and response to ad hoc sponsorship requests.
• Manage and develop the marketing Team, comprising an assistant marketing communications manager, marketing executive and Coordinator:
• Conduct and action next steps for quarterly reviews.
• Conduct and action next steps for annual appraisals
• Develop annual training, development and career progression plans.
• Facilitate innovation within the department:
• Brainstorming of new ideas for planned marketing campaigns and activities.
• Facilitation of idea generation for ideas that can be implemented across operations.
• Administrational Duties:
• Conduct weekly marketing status meetings to understand progress of jobs on file.
• Operational Duties:
• Represent the hotel as Duty Manager approximately once per month as scheduled by the Executive Office.
• Maintain positive and constructive working relations with Burj Al Arab operations, Jumeirah group marketing functions and fellow SBU marketing communications managers.
• Provide support to group marketing (global and Gulf), operations and sales where needed.
• Attend the monthly sales and marketing communications meetings.
• Represent sales and marketing in orientation presentations as per the current schedule.
• Represent sales and marketing in general manager cocktails as per the current schedule.

About You:

• University Degree or equivalent, preferably in Hospitality or Marketing.
• At least 5 years’ experience in a 5 Star Hotel, in a marketing role, or combined eCommerce and marketing role.
• Ability to develop, action, manage and measure annual marketing strategies, aligning closely with the annual sales and revenue teams, to ensure business targets and objectives are met within a pre-defined marketing budget
• Additional Language: Arabic, Russian, Chinese or European language