Planning and delivering CRM campaigns across the 2 markets and multiple channels with a view to retaining existing customers, increasing brand loyalty and acquiring new customers
Making sure the customer database is correctly segmented for targeted marketing activities.
Collaborating with other departments ensure the CRM strategy works well for every aspect of the business.
Development of testing strategies to guarantee the most efficient approach for CRM and our customers.
Coming up with creative ideas, preparing proposals, overseeing the production process & execution
Nuturing brand relationships and liasing on collaborations
Contributing to projects such as automations, personalisation strategies and more
Weekly and adhoc reporting on campaigns to measure success and opportunity
Think strategically and question strategies to fully optimise
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