Marketing Manager - FB
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Job Description
- Overseeing External Communications: Managing day-to-day external communications for Jumeirah Al Naseem restaurants, ensuring effective messaging and alignment with brand values.
- Strategic Planning: Collaborating with the Director of F&B Marketing and Director of F&B Operations to develop annual communication plans focused on Jumeirah's brand pillars and unique restaurant concepts.
- Media Relations: Building relationships with key UAE media, ensuring their presence at restaurant events to enhance visibility.
- Content Creation: Lead the creation of any content needed for the restaurants including menus, promotional collateral, social content etc.
- Influencer Management: Managing media and influencer experiences, guaranteeing exceptional quality and positive impact.
- Partnerships/Sponsorships: Assisting in developing strategic partnerships and sponsorships, leveraging external communications to boost restaurant awareness and reservations.
- Creative Promotion: Proposing innovative promotional strategies to differentiate restaurants and drive external footfall.
- Cross-functional Collaboration: Collaborating with F&B Operations to ensure seamless integration and ensure timely execution of annual plans.
- Agency Liaison: Daily coordination with external PR, social media, and media buying agencies, ensuring high-quality deliverables.
- Performance Measurement: Supporting the Director of F&B Marketing in assessing the impact and ROI of key restaurant campaigns through monthly reporting.
- Crisis Management: Assisting the corporate office in handling restaurant-related issues to safeguard the restaurants' and brand's reputation in media and social channels.
- Social Media Strategy: Supporting content strategies on social media platforms, amplifying hosted media content across social channels.
- Team Development: Coaching and mentoring marketing executive at property level to enhance their skills and support F&B marketing activities.
- Budget Management: Managing budgets and conducting ROI analysis for all restaurant campaigns, ensuring optimal resource utilisation.
Employment Type
Full-time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
