Marketing Executive
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Job Description
- Execute marketing campaigns and marketing projects for JCH as assigned by the Asst Marketing Manager
- Develop cutting edge marketing materials, advertisements and communications, both offline and online, for restaurants and bars under responsibility.
- Ensure that all restaurants and bars collaterals and marketing materials adhere to brand standards and are maintained by the individual businesses in the fashion as set out.
- Develop marketing materials, which are cutting edge, customer focused, brand fitting, efficient and effective for operational teams and needs of the businesses, helping to achieve business objectives.
- Manage agency relationships from the perspective of graphic design, printing and production, and delivery, in an effort that these partners fully understand and maximise the value of the individual brands, and deliver high quality results in design, development, production and delivery.
- Ensure that the business, as well as sales teams have appropriate levels of marketing collaterals, and that these are implemented as set out by the department and Asst Marketing Manager, along with periodical audits on placement in an effort to ensure enhanced visibility, yet within guidelines of the individual brand.
- Implement and manage the process of Marketing Services Request Forms as per the departmental standard and processing marketing requests from the business under responsibility, with trajectory buy in from stakeholders, and update of the Project Status Report of the department, which is to feature logs of all projects worked on.
- Facilitate that all photography files and artwork with original source and design files are archived in collaboration with the In-House Designer and catalogued for easy reference for the entire department and use.
- Implement marketing initiatives with guidance of the Asst Marketing Manager, which achieve performance of lead measures and WIGS, in line with Great Leaders methodology, and which measurably increase relevant scores.
- Assist in improving the marketing efficiency ratio, ROI and ROE, for the marketing activities of JCH.
- Competitor checks in an effort to gain new insights of new marketing material collaterals.
- Maximise efficiency in collateral development through the use of the In-house Designer, once recruited, whenever possible.
- Contribute to and maintain an artwork archive for all JCH projects with guidance from the Director of Sales & Marketing within the designated area of the department, with backup of all artwork and provision of sample collateral.
- Facilitate that all photography files and artwork with original source and design files are archived in collaboration with the In-House Designer, once recruited, and catalogued for easy reference and use.
- Coordinate and drive proactive Facebook and Twitter updates and channel them through the Digital Marketing team within the cluster for execution, adhering to the social media policy.
Employment Type
Full-time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
