Vice President - Digital Marketing

Roles And Responsibilities

Strategic Leadership:

• Develop and execute innovative data-driven media strategies aligned with Aldar's business objectives
• Oversee the planning and execution of 15+ international campaigns annually
  
  

Integrated Campaign Delivery:

• Spearhead integrated paid, owned, and earned media strategies, including influencer marketing, while serving as the key liaison between development marketing and corporate communications to amplify PR efforts and maximize brand impact
• Develop and oversee a comprehensive launch calendar ensuring timely delivery and stakeholder alignment.
• Lead influencer marketing and PR strategies to enhance brand visibility, managing relationships with key influencers and PR agencies to drive earned media opportunities and transform Aldar's media presence.
  
  

Leadership & Team Management:

• Lead and mentor campaign managers and cross-functional teams to develop integrated campaigns
• Set performance benchmarks and goals for media teams
• working across departments to create integrated campaigns.
  
  

Agency Collaboration:

• Manage relationships with media, influencer, and PR agencies
• Ensure alignment of agency efforts with Aldar's brand and objectives
  
  

International Strategy:

• Develop international media strategies for Aldar’s Properties companies in Abu Dhabi, UK, and Egypt
• Adapt strategies to local markets while maintaining brand consistency