Optimization Specialist

• Develops and executes SEO strategies tailored for the healthcare sector to increase organic traffic, visibility, and conversions.
• Conducts comprehensive keyword research and analysis to identify opportunities aligned with healthcare trends and user intent.
• Optimizes website content, including blog posts, landing pages, and service descriptions, adhering to SEO best practices and industry-specific guidelines.
• Collaborates with cross-functional teams to ensure alignment between SEO initiatives and overall marketing objectives.
• Performs regular SEO audits, monitor performance metrics, and generate insightful reports to track progress and identify areas for improvement.
• Keeps abreast of search engine algorithm updates and industry trends to adapt strategies accordingly, ensuring compliance and competitiveness.
• Implements technical SEO enhancements, including site structure improvements, schema markup, and mobile optimization, to enhance user experience and search engine visibility.
• Utilizes SEO tools and analytics platforms to gather data, derive actionable insights, and make data-driven decisions to optimize performance.

QUALIFICATIONS & SKILLS:

• Bachelor's Degree in Marketing, Communications, or related field preferred