Senior Social Media Manager

• Develop and execute a comprehensive social media strategy to meet business objectives.
• Develop and oversee influencer strategies and manage social media campaigns.
• Lead high-quality, targeted content creation across various platforms.
• Develop creative content aligned with the company brand persona
• Define goals, measure ROI, and analyze performance metrics.
• Oversee community growth and engagement and monitor analytics.
• Ensure brand guidelines are consistent in collaboration with internal teams.
• Engage in community management, including interaction with followers, timely responses to inquiries, and review monitoring.
• Maintain a cohesive brand voice across platforms like Facebook, YouTube, Instagram, and LinkedIn.
• Research and stay ahead of social media trends, audience preferences, technologies, and benchmark trends.
• Direct the creative team in designing impactful posts.
• Coordinate cross-functional projects.
• Identify creative and unique marketing opportunities.
• Handle agency partnerships.
• Manage and mentor junior social media staff.
• Contribute to developing and executing work as required.
  

Desired Qualifications:

• Proven experience in social media management and strategy execution (6 - 8 Years Experience).
• Expertise in content creation, platform-specific best practices, and audience analysis.
• Strong analytical skills with experience in ROI and metrics analysis.
• Proven ability to align work with the brand persona
• Proven ability to align work with the brand guidelines
• Excellent communication and teamwork abilities.
• Familiarity with current design tools and social media trends.
• Creative mindset with the ability to innovate and adapt.
• Leadership experience, including managing team members and external partners.
• Bilingual (Arabic, English)
• E-commerce or technology apps work experience