DMO Digital Media Performance Analyst - Amadeus

Summary of the role

The DMO Digital Media Performance Analyst is responsible for leading the launch and ongoing optimization for DMO programmatic and as applicable Social media campaigns. The Analyst will coordinate the setup of DMO campaigns with the client and internal Ad Operations staff and is responsible for the on time launch of campaigns optimizing performance troubleshooting and ensuring client KPIs are met for assigned campaigns.

The Analyst will also support the Sales and Account Manager by producing client deliverables and working on the daytoday campaign management. This will include reporting analysis recommendations for campaign improvement optimization and fulfilling implementation requests.

Main responsibilities

• Oversee Campaign setup in platforms including the implementation of client creatives trackers tags and QC of such and automated reporting platform. Focus on timeliness and quality in campaign launches for clients including correct linkage between all platforms and following all quality guidelines (e.g. ensuring proper whitelisting is in place) for campaign management.

• Post launch assistance in regards to delivery by confirming that all assets are in compliance with site specifications and properly functioning.

• Work with the account manager to support with renewals and onboardings of new clients as well as work with the account manager to identify digital media campaign improvement opportunities on current running campaigns and ensure all digital media best practices are being implemented. Keep track on all market insights for building strategies and campaign scalability.

• Collaborate with the Account Manager as required for ongoing campaign management and support generation of adhoc reporting and data for client reviews.

• Work with the Account Manager and Strategist to identify digital media campaign improvement opportunities and ensure all digital media best practices are being implemented. Keep track on all market insights for building strategies and campaign scalability.

• Actively monitor campaign performance to ensure campaigns are running properly and delivering results in line with agreed client KPIs

Requirements:

• University Degree or equivalent in Business Administration Marketing Advertising Business Intelligence Statistics or Finance.

• At least 2 years of experience in managing and optimizing paid programmatic display advertising managing client campaigns to achieve client KPIs with a focus on analyzing and optimizing campaign performance. Google certification is a plus. Previous experience in a digital marketing agency managing client relationship preferred. Social media and Google Analytics experience is a plus.

• Excellent oral and written communication skills.

• Fluent in English. Arabic and other languages is an asset.

Diversity & Inclusion