Senior Marketing Communication Specialist

Marketing Communication Strategy Planning:

• Translate business needs into compelling marcom strategies.
• Develop campaigns, PR, social media, and budgeting strategies.
• Precisely understand the business mechanism.
  

Campaign Planning and Execution:

• Comprehend company products & solutions value.
• Brainstorm with the team to develop integrated marketing campaigns.
• Plan and execute offline and online activities including seminars, summits, roadshows, and exhibitions.
  

Social Media & Content Management:

• Plan and create local content such as news, videos, posters, and brochures.
• Manage content publication and user engagement in in-house community APP.
• Execute initiatives to reach target audiences through appropriate channels.
  

Materials & Vendor Management:

• Maintain relationships with agencies and vendors for promotional events.
• Supervise design, production, and distribution of collateral and promotional materials.
  

Data Analysis and Reporting:

• Analyze marketing data and produce reflective post-campaign and social media reports.
• Help shape future marketing strategies based on insights gathered.
  

Internal Marketing and Additional Responsibilities:

• Promote company products & solutions value internally.
• Launch internal programs to enhance employee engagement in marketing campaigns.
• Assume employee care-related tasks and other assigned responsibilities.