Director B2B Demand Generation

What You Get To Do

• Lead global demand generation campaign strategy, planning, and execution for HP’s hybrid work products and solutions, with a focus on driving pipeline and revenue growth.
• Drive a holistic view of B2B demand generation strategies across various marketing motions, ensuring alignment and scalability across multiple channels and regions.
• Oversee the development of B2B demand generation campaigns, including customer journeys, offers, and funnel optimization to engage target audiences effectively.
• Measure and optimize campaign performance against revenue growth goals, providing actionable insights to improve engagement and conversion rates.
• Manage a team of campaign managers, ensuring the successful execution of global campaigns and alignment with business objectives.
• Collaborate with cross-functional teams to define data requirements, track campaign performance, and provide ongoing reporting to internal stakeholders.
• Partner with Field Marketing leads to plan mid-to-lower funnel campaign activations and accelerate opportunities and conversions.
• Drive cross-channel efficiency and maximize ROI on campaign investments.
• Represent the global campaign team at leadership forums, sharing updates and insights on campaign performance.
• Collaborate with Sales and Market Development teams to ensure successful follow-up and engagement with prospects from demand gen campaigns.
• Work closely with partner marketing to develop and execute campaign strategies leveraging the partner ecosystem.
• Coordinate localization and translation workflows with internal and external teams globally.
  

What You Bring

• 10+ years of experience in campaign management related to B2B marketing, with a track record of driving pipeline generation and deal velocity.
• Experience with hardware and software products/solutions preferred.
• 3+ years of experience in managing high-performance teams.
• Strong analytical skills with the ability to track and analyze key performance metrics for campaigns.
• Experience with target account strategy and segmentation to build target lists for demand gen campaigns.
• Ability to work with multiple data sources, analyze insights, and translate them into actionable strategies.
• Excellent communication, writing, and presentation skills, with the ability to simplify complex technical ideas for diverse audiences.
• Self-motivated, innovative, and creative with strong project management skills and the ability to manage multiple priorities simultaneously.
• Proven ability to collaborate effectively as part of a cross-functional team and work autonomously.
• Strategic thinker with exceptional attention to detail in execution.
  

What Gives You An Edge

• Experience with Eloqua, Dynamics, Power BI, and ABM platforms is a plus.
• Direct experience working with external agencies and executing high-visibility campaigns with large stakeholder groups.
• Experience working in a media agency, particularly within tech brands, is advantageous.